I like that the solution is flexible. It’s pretty easy to train new members to use the solution. I also appreciate different features depending on the context. We use project tracking, budget tracking, and collaboration with team members for various tasks.

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The application was implemented on Juniper. Our data analytics were implemented using Xero business rules. 

It's my understanding the initial setup was straightforward.

The product has been stable. 

I understand the product is scalable as well. 

The custom support is great, and it's easy to set up campaigns, events, and objects.

There are a lot of custom solutions from Marketo. It can be integrated well in various ways. Everything can be found in the solution.

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The most valuable feature is the scoring.

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The most valuable features are the Marketo emails, both sending and tracking. 

Marketo provides detailed tracking. For example, it shows you who has clicked on which link, who has opened the email, and when it was received. 

They are improving it and have launched a new version, called Micro Sky, and it seems very good.

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It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions.

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• Can segment the database in a number of ways. We can target leads based on where they came from, what they did in the emails, and what they did on the website.
• Automation ability: Allows us to build marketing flows that send automated emails based on user actions.
• Lead scoring: Helps us find the most relevant leads based on source and behavior.

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The most valuable feature of this solution is Smart Campaigns. It is very easy to use and very powerful too.

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The main feature of Marketo is sending out emails, so that would be the most valuable feature.

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Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners. The ability to quickly build and automate complex scenarios, create dynamic lists, and analyze campaign results is invaluable.

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Email drip campaigns

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- Relative ease of use - Advanced capabilities for closed-loop lead management - SFDC sync View full review »

I like the integration with Salesforce.

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amazing interface, simple to integrate with SFDC, Love the metrics and analytics- that part completely blows away the other vendors including eloqua. They understand how marketing needs to deliver business data. View full review »

Marketo gives me the toolset necessary to create automated drip email campaigns to my customers and prospects. HUGE ROI! Great customer service and still (relatively) nimble dev team always willing to help, even in special, or "one-off" scenarios. View full review »

Marketo has a great UI that's both easy to use and navigate.Set-up took a while but Marketo support offers extensive training for new users, both on-demand videos and a 4-day live training session online.I adopted Marketo after using Pardot for lead management and email automation and was very pleased with how easy it was to integrate 3rd party tools. The extensive integration with GoToWebinar and SFDC saved me tons of time following online events.Additionally, the Marketo Community offers extensive information as well as the ability to suggest and vote for new features. If I couldn't find my answer in the Community, the support team was always very helpful. View full review »

The smart campaign looks quite interesting and useful. My experience is in sales, though we use Marketo for marketing it has more strength for sales. They have a very good lead force system when somebody views our website or clicks on something, I notice a strong interest. I am able to understand what is the customer is looking for and what is the feature, or function that they care about. This solution gives me a qualified lead, it will drive your sales even faster. This is the beauty I found out about Marketo.

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