Nielsen DMP Overview

What is Nielsen DMP?

Nielsen Data Management Platform (Nielsen DMP) helps you better manage, customize, activate and analyze your audience data. You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance.

Nielsen DMP is also known as Nielsen Data Management Platform.

Nielsen DMP Customers
IPG Mediabrands, Cumulus, Sony Pictures Television, Chobani, Investing Channel Inc.
Nielsen DMP Video
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