The most valuable feature of Okta Customer Identity is its SSO because it's very easy to use and it's user-friendly. Even the admin portal of the solution is very user-friendly, and you can walk through it with ease.
Okta Customer Identity is not a complicated solution, and even the workflow automation feature is very, very easy to understand.
The most valuable features of Okta Customer Identity are there is no infrastructure cost, integrated, has plenty of documentation, and is user-friendly.
What I'd like to see improved in Okta Customer Identity is the process of exporting users. Currently, it lacks this feature, and you have to use a third-party tool to export users from the group. Exporting users should be very easy, though I did notice that Okta Customer Identity is being upgraded from time to time, and I've been seeing much improvement in it compared to the previous years.
There is an access request system that is very limited access to the systems available for end-users. The access request should improve in Okta Customer Identity.