What is Oracle Advanced Analytics?

Oracle Advanced Analytics 12c delivers parallelized in-database implementations of data mining algorithms and integration with open source R. Data analysts use Oracle Data Miner GUI and R to build and evaluate predictive models and leverage R packages and graphs. Application developers deploy Oracle Advanced Analytics models using SQL data mining functions and R. With the Oracle Advanced Analytics option, Oracle extends the Oracle Database to an sclable analytical platform that mines more data and data types, eliminates data movement, and preserves security to anticipate customer behavior, detect patterns, and deliver actionable insights. Oracle Big Data SQL adds new big data sources and Oracle R Advanced Analytics for Hadoop provides algorithms that run on Hadoop.