What's happened over the past few years is that people have really bought into the idea of moving to the cloud. One of those benefits of moving to the cloud is that you can't change it, therefore everybody is on the same release, the same version. It's easier to maintain. It's cheaper, all of those things.

Actually, what people want to do is to put things that are relevant to their organization, the things that are different for them, into those applications. There is this, "thou can't change it," but actually we want to. What has happened now is that Oracle have made their development tools, the same tools that they've used, available for you in the cloud. You can build your extension and then integrate the two. Which means that, you haven't changed the application, but you have been able to extend the functionality.

One of the things that we're working on at the moment is we're building an application to maintain an organization's need for immunization. We've got customers who need it for their staff today, we've got customers who are charities, who might need it in an emergency. We've identified immunization as something that people need. That's quite interesting, because you can have it in the system just as a requirement, so in the same way you might say, "oh this person needs a bachelor's degree in science". You can say, they need immunization against swine flu or something. But, actually you need to be able to manage a program. How do you do that? How do you get a whole team immunized? How do you deal with the period of time that they are valid for, etc.? We're building using the PaaS component, an extension application for immunization. It's allowing people to do some of their front office needs in their back office applications. It's a very powerful way of moving forward.

It actually simplifies the development. For both platforms, we use one programming language, which is Java. It is easier for a developer to develop an app from scratch; it's pretty easy.

We were able to develop an app for our sales reps in just three months, improving their day-to-day tasks. It helped as we did not need to install a development machine as everything is in the cloud. The development tools are easy to use by programmers, and MCS allows us to use pre-existing standard connectors to our legacy system, Siebel.

We use multiple apps internally to enter our workslips or to book our travels for customers. MAF is a real help in managing all this.

Oracle MCS enables us to focus on most important part, when doing Mobile Backend development: implementing the needed business logic, which brings value to our customers. Technical details, like the interaction with Push Notification Services from Apple or Google are abstracted through MCS; we as developers just need to declare and configure things, but the "magic" is handled by the platform.

With existing Java developers and minimum learning curve we are able to build Mobile Native applications. This avoided recruiting a separate team for mobile app development and training them. As we can deploy apps developed using MAF to multiple platforms, we avoided having a separate team maintaining separate code bases for each platform.

It has helped the organization to reduce the turnaround time and improve productivity as it equipped us to churn out cross-platform applications faster (Android/iOS).

It's helped us to handle end-to-end lifecycle for enterprise mobility solutions.

On top of it, we did not actually have to hire/train new resources as the developers could quickly adapt to the framework as it supports standard technologies such as HTML5, CSS3, JavaScript and is available as a plug-in for both JDeveloper 12.1.3 and Eclipse IDEs.

Oracle MAF is based on the Oracle ADF Framework. It helped us to offer mobile solutions easily and quickly without having to learn a complete framework from scratch.

Our Java developers can now build mobile apps for all platforms at once. For us, instead of having to hire iOS, Android and Windows developers, we can use our own pool of Java developers.

Oracle Autonomous Mobile Cloud Enterprise helps us to deliver the application much more quickly, as it comes with built-in platform APIs for storage, push notifications, analytics, etc. Our customers can also get the details about API performance and reports on custom events, in a graphical format.

With the drag/drop, task flow, easy installation and others features, Oracle MAF can help the organization to make the mobile solution easy and quick.

Enabled easier transition into multiple mobile platforms.

The MAF mobile extensions we have built for an ERP in the construction industry have brought huge added-value to users in the field. MAF was especially advantageous to enable both iOS and Android support, facilitate authentication/integration issues, simplify having an advanced offline support, and speed up all corporate-class developments, be them initial or improvements.

We've been using it to build our first mobile app POC for the company.

We developed our native device app using Oracle MAF for our customers and partners so that they can make a note of their applications' status on the fly and submit any queries with reference to their competency applications. The whole business process was driven through our Oracle MAF application.

The Task Flow feature provides us with structure and navigation between AMX pages, both bounded and unbounded.

We feel like, as an internet company, we try to achieve 99.99% availability of our website for all users. Since we get fewer bounces in the system, it does provide reliability and availability for the website.