• It is easy for business users to learn. Those familiar with the concepts involved with creating charts in Excel can start building meaningful reports.
• Oracle BAM's ability to be fed information from a variety of sources that include existing database tables, JMS feeds, PL/SQL, BPM and SOA projects.
• It now renders dashboards faster now that they are displayed using Oracle's JET product.  This also has improved its display capability on tablets.
• Although it works stand-alone, its synergy with other Oracle products makes it an excellent fit for Oracle shops.

It provides automatic sending of alerts for the monitoring of the business. This was not used in the projects that I worked on, but it is a feature which works and is very valuable to the organization.

Possibility to create custom metrics for a real process.