Oracle CRM helped us better understand the customer journey. 

We are able to take back control of our client sales information and analyze it for the future to improve.

As an implementer, I have worked to implement this application for organizations that were new to CRM as well as organizations that have used some other CRM tool before. The Oracle CRM application provides for an effective interaction with the customers, allows capturing vital information of the customers and provides a comprehensive view of the customer to the sales and marketing members.The wing-to-wing integration of the customer data provides an integrated view of the customer to sales and marketing.

It is relatively easy to centralize your services when using a cloud solution.

Easiness of onboarding new people and markets.

95% of business requirements can be met by making administrative configuration changes rather than development.

This allows you to bring customer satisfaction in short time rather than launching large project each time a new requirement will appear.

We implement for the customers and they were benefited by having a better 360-degree customer view, a reduced operation cost, an improved market spending and tracking its effectiveness, quick go-to-market, improved sales, SLA-based servicing etc.

It provides you an end-to-end offering but with heavy weight offerings.

May not be suited for your smaller needs but for complex ones, you can rely on it blindly for the next couple of years.