It has a lot other marketing capabilities. We try and incorporate a lot of those features, but I have to say that we're not always the best at it.

It is a necessity in the world of marketing to have a strong marketing automation tool. I have been using it since I started working at Oracle.

We are able to send more targeted emails more efficiently, score leads as they come in, and pass them to CRM after they meet certain thresholds.

Lead scoring has helped with the process of qualifying leads. It gives us more information to decide whether to send on to sales.