Oracle Eloqua OverviewUNIXBusinessApplication

Oracle Eloqua is the #4 ranked solution in our list of top Marketing Automation tools. It is most often compared to Salesforce Marketing Cloud: Oracle Eloqua vs Salesforce Marketing Cloud

What is Oracle Eloqua?

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle Eloqua is also known as Eloqua, Oracle Marketing Cloud.

Buyer's Guide

Download the Marketing Automation Buyer's Guide including reviews and more. Updated: September 2021

Oracle Eloqua Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Oracle Eloqua Video

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Consultant at a tech services company with 51-200 employees
Top 20
A key feature is the great support of extremely large databases

Pros and Cons

  • "It provides good support for really large databases."
  • "This product hasn't kept up to date on features."

What other advice do I have?

This solution can be used in the cloud or on-prem. Often, medical companies and government agencies are not allowed to use the cloud so they go for the on-prem version. I would rate Eloqua an eight out of 10. They would get more if it wasn't so expensive.
Sebastian Aiani
Junior Consultant at a consultancy with 11-50 employees
Real User
Top 5Leaderboard
Highly stable and the installation was straightforward

What is our primary use case?

We mainly use Oracle Eloqua for marketing, creation of assets, tracking, and reporting.

What needs improvement?

The solution could improve by having a more user-friendly interface. In the next release, there could be better integration, use of more than one channel, and increased automation options in one platform. It would be easier to be able to do everything from one solution. 

For how long have I used the solution?

I have been using Oracle Eloqua within the past 12 months.

What do I think about the stability of the solution?

The stability is really good. We have not had any problems.

How are customer service and technical support?

There needs to be more detailed help documentation.

Which solution did I use previously and why did I

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Marketing Automation
Buyer's Guide
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