The solution is good for B2B email marketing. Eloqua is bringing in a lot of new features like SMS. It is a well-known and flexible solution. The product is easy to use. It is the market leader in digital marketing.

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The solution's engine framework is quite simple, giving you the agility you need in the business. When it comes to the business context, it's all about the customer journey.

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The ease of maintenance is the most valuable feature.

The solution is easy to integrate.

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The main value of this solution is its support of really large databases. If you have five million customers, you're not going to be able to use HubSpot or Pardot, it'll be Eloqua which has always been known for really huge databases. Nobody buying Eloqua is going to be running on SAP or some minor database, they'll be running on an Eloqua database. 

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It is a user-friendly product.

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There is nothing particularly valuable which encourages us to stick with this solution. We do so because it suits our needs and we pay for several custom solutions. 

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The most valuable feature for us is that it integrates with our CRM content management system. We use Multipub and Salesforce, and Marketing Cloud pulls in the information of all our customers from those systems. When we create our segments, we don't have to manually pull in lists. So when we create a segment, we can just use the information that's already integrated within our system.

We don't use it to its fullest capacity, but when we purchased it, we wanted to use it for its marketing capabilities. It's got a lot of step capabilities, and there's a lot of if/then functions. When you send an email and if a customer opens that email and makes a purchase, we know it. And if they then do nothing else, we can send a follow-up email.

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The best asset of Eloqua is how they have turned their customer and prospect base into a community and branded them as Eloquans. The product itself in the new E10 platform is very intuitive and delivers high end functionality for all members or our team from the creative side, to campaign execution, and lead generation/management. View full review »

I love that this product takes the guesswork out of marketing. Emotion and opinion are eliminated and decisions are made on the data from your prospects and customers. The Eloqua sales tools are also a differentiator. Eloqua marries the relationship between marketing and sales View full review »

The segmentation and email creation features. Those are the ones that I use most often and are the most critical to my job.

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For what is essentially a marketing product I find that the database friendliness and ease of performing advanced functionality far outstrips anything else in this space View full review »

Powerful, solid platform that enables modern marketers to execute best in class nurture programs, lead scoring and campaigns that drive revenue. View full review »

E10 is a slick easy to use tool that is also robust for those automation experts. Our event manager is up almost up to speed enough to run full campaigns in only a few weeks. For the power user it has excellent SFDC digital behavior tools where sales people can monitor every move their prospects make and get notified about it. Automated nurture streams, campaign management, open API's to most major vendors with cloud connectors that drop right into their "Campaign Canvas," and much much more make this the tool to have. I worked with Aprimo for 4 years and this is far above and beyond. View full review »

Eloqua's marketing automation tool has made me not only a better marketer but has given me a new outlook on marketing. It has an easy to use interface and campaign setup features. As a power user, I'm constantly learning new features and best practices and the Eloqua community makes it easy to connect with others and hear their stories. Eloqua has a great tech support team and is always there to help if you're having trouble with anything. View full review »

flexibility user friendly great reporting module tons of features app add-ons allow you to increase your programs and integrate with other programs easy set-up View full review »

The campaign canvas is extremely versatile, while being easy to use. Powerful online marketing campaigns, integration with data augmentation services, and more can be done with a drag-and-drop interface.

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E9 user interface is good , E10 is even better! Program Management (you can write specific scenarios, "if this then that" concept) Fully integrated, email template, contact group, hypersyite support, distribution list management, video hosting... View full review »

Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way. 

The Email Click-Through Report is also really useful to see what CTAs are working best.

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I love the breadth of marketing activities you can do and manage with Eloqua - lead and account scoring, lead management and nurturing, email marketing, hypersites/microsites, social components, reporting (ROI on marketing spend), event management and the list goes on. We needed a solution that could scale with our business - and it doesn't get better than Eloqua. View full review »

Eloqua gets modern marketing, plain and simple. The technology component of your marketing mix is essential to scaling your business. You can make a dramatic difference out-of-the-box, or can morph it to fit your business's specific success metrics. View full review »

Eloqua is very powerful and very customizable. It goes beyond the traditional categories of email marketing, lead scoring, &etc into true marketing automation (Eloqua likes to say Revenue Performance Management, which I'm not sure we're entirely at, but the promise is really there). The out of the box reporting is great, and integration with Salesforce.com in particular is solid. The solution is also extensible, and has a lot of "Cloud Connectors" which allow you to integrate external services without writing any code. Eloqua also has EXCELLENT customer support, whether that's through their training programs, their Customer Success department (shoutout to Adrian Chang, who is really great), or frontline support. View full review »

Drag-and-drop interface based on HTML5. Easiest WYSIWYG editor for creating landing pages and HTML emails that I've ever seen. Great marketing automation platform for sending a series of emails based a prospects interests and interactions with your company in order to deliver super relevant information to their buying stage. Eloqua has great product support and training. View full review »

Ease of use for all users (marketing and sales), the Eloqua online community makes it so easy to connect with other users, ability to automate our event processes, and it's FULL integration with Salesforce.com (our sales organization loves the behavior based information they have visibility to) View full review »

Eloqua10 is a great tool for marketing automation for both B2B and B2C companies. It easily integrates with SFDC or any other CRM system. The user interface is intuitive and continues to get better with each release. The platform incorporates a broad range of processes including lead scoring, segmentation, lead capture, email automation, and reporting. Product support is available and one of the best features of Eloqua. They also offer multiple classes to help new and experienced users better use their product, and have a users forum (Topliners) for customers to search for answers to questions and interact with Eloqua power users. View full review »

Eloqua10 is a great tool for marketing automation for both B2B and B2C companies. It easily integrates with SFDC or any other CRM system. The user interface is intuitive and continues to get better with each release. The platform incorporates a broad range of processes including lead scoring, segmentation, lead capture, email automation, and reporting. Product support is available and one of the best features of Eloqua. They also offer multiple classes to help new and experienced users better use their product, and have a users forum (Topliners) for customers to search for answers to questions and interact with Eloqua power users. View full review »