Oracle Marketing Cloud Competitors and Alternatives

The top Oracle Marketing Cloud competitors are
  • Salesforce Marketing Cloud
  • IBM Watson Campaign Automation
  • SAP Hybris Marketing Cloud
Read reviews of Oracle Marketing Cloud competitors and alternatives
S├ębastien D'angelo
Real User
Email Solutions Architect at a marketing services firm with 501-1,000 employees
Jul 09 2017

What is most valuable?

For me, having a developer mindset, I found the script functionality and the cloud pages to be very useful.

How has it helped my organization?

I automated the creation of almost everything in the platform using scripts and cloud pages to make life easier for the... more»

What needs improvement?

There are a few bugs here and there, but nothing bad. The platform is pretty robust. One thing to improve would be the... more»

What's my experience with pricing, setup cost, and licensing?

Not everything sold is vital, but there are advantages to having items like Journey Builder. The platform is worth the... more»

Which other solutions did I evaluate?

I used the Experian email platform and it was very slow and hard to use. Mailchimp is great for small businesses, but I... more»

What other advice do I have?

I sincerely recommend the SFMC platform and advise you to hire a Solutions Architect to set it up. It is quite a... more»
Marketind41b
Real User
Marketing Administrator and Member Web Support at a financial services firm with 201-500 employees
Jul 18 2017

What is most valuable?

Valuable features include creating and using defined templates with logos, and the ease of importing lists.

What needs improvement?

I would like to see reporting capabilities and graphing reports.

What's my experience with pricing, setup cost, and licensing?

Because we have a defined (and relatively small) audience, our price has been very reasonable.

Which other solutions did I evaluate?

We are currently planning to switch at the end of this year to a different ESP. One reason was that, with IBM's takeover of SilverPop, we did... more»

What other advice do I have?

Take your time implementing, get plenty of training, and have clarity in your questions during training.

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