Oracle Marketing Cloud Competitors and Alternatives

Read reviews of Oracle Marketing Cloud competitors and alternatives
Consultant
Senior Marketing Automation Consultant at Davanti Consulting
Nov 28 2017

What is most valuable?

Content Builder: Content Builder is a cross-channel content management tool that allows you to consolidate images, documents, and content in a single location for use in the Marketing Cloud. With an easy-to-use, drag and drop interface,... more»

How has it helped my organization?

* Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing. * Allows organisations to connect with leads and customers across every channel, on any device. * Allows organisations to... more»

What needs improvement?

Marketing Cloud releases product updates every three months. With each update, users have to adapt to the product changes and new interfaces. To improve user experience, there should be clear workflows to assist the user through the setup... more»
Real User
Marketing Administrator and Member Web Support at a financial services firm with 201-500 employees
Jul 18 2017

What do you think of IBM Watson Campaign Automation?

Valuable Features Valuable features include creating and using defined templates with logos, and the ease of importing lists. • Room for Improvement I would like to see reporting capabilities and graphing reports. • Use of Solution We have used this solution for over eight years. • Stability Issues There were no issues with stability. • Scalability Issues We have a relatively set audience, which does not change. • Customer Service and Technical Support I love their tech support. They have not been needed frequently, but when needed, they are quick and very knowledgeable. • Previous Solutions We are currently planning to switch at the end of this year to a different ESP. One reason was that, with IBM's takeover of SilverPop, we did discover that customer...

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