Oracle Marketing Cloud Reviews

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Real User
Digital Marketing Executive at a financial services firm with 11-50 employees
Dec 31 2017

What do you think of Oracle Marketing Cloud?

Improvements to My Organization Lead scoring has helped with the process of qualifying leads. It gives us more information to decide whether to send on to sales. • Valuable Features Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way.  The Email Click-Through Report is also really useful to see what CTAs are working best. • Room for Improvement Reporting is very clunky and not user friendly. • Use of Solution Three to five years. • Stability Issues It can certainly have its off days. Form submittal notifications in particular can be unreliable. • Scalability Issues No issues. • Customer Service and Technical Support A six out of 10. A lot of options, but can be slow. •...
Vendor
IT Applications Specialist at a tech company with 10,001+ employees
Nov 02 2017

What is most valuable?

The campaign canvas is extremely versatile, while being easy to use. Powerful online marketing campaigns, integration with data augmentation services, and more can be done with a drag-and-drop interface.

How has it helped my organization?

We are able to send more targeted emails more efficiently, score leads as they come in, and pass them to CRM after they meet certain thresholds.

What needs improvement?

Data manipulation tools are lacking. Documentation is sketchy and often incomplete. Getting technical answers from support is sometimes like pulling teeth. There are the occasional performance issues.

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What is Oracle Marketing Cloud?

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Also known as
Eloqua
Oracle Marketing Cloud customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

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