Pardot Competitors and Alternatives

Read reviews of Pardot competitors and alternatives
Hubspot
HubSpot
Thomas tom smith iii avatar 1431007821?1431007819
Real User
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at a media company with 51-200 employees
Apr 28 2018

What is most valuable?

Content creation and dissemination. I love that I am able to access the 500 plus blog posts on my site, as well as the more than 800 articles I have written for DZone.com.

How has it helped my organization?

We are now able to manage and measure content (blogs, CTAs, and landing pages). HubSpot serves as my Content Management Network for more than 500 of my own articles and gives me access to those that I have written for DZone.

What needs improvement?

Increase the CRM size for sole proprietors before increasing the fee. As an employee working to get some consulting projects, in addition to my full-time work, I am not in a position to accumulate a large number of MQLs. These are unlikely to... more»
1d02d524 48e6 40d3 918d 5d5299c732ce avatar
Real User
Oracle CRM, ERP, Cloud and Technology Practice Head at a tech services company with 10,001+ employees
Dec 06 2017

What is most valuable?

Earlier On Premise Solution with features like Open UI, horizontal features: Service, call center, marketing, SFA, loyalty, dealer, robust real-time, batch integration tools, separate industry solutions for banking, finance,... more»

How has it helped my organization?

We implement for the customers and they were benefited by having a better 360-degree customer view, a reduced operation cost, an improved market spending and tracking its effectiveness, quick go-to-market, improved sales, SLA-based servicing... more»

What needs improvement?

Though late entrant in the Cloud area for CRM area, Oracle introduced the next gen Cloud based CRM suite which is more modular, cloud based and tightly integrated with both it's Customer Portal Solutions and Analytics Business Solutions. This... more»
Marketo logo
Marketo
F814a548 f6cc 4948 b7da 4cc831be2600 avatar?1435701558
Real User
Marketing Campaign Manager at a tech vendor with 51-200 employees
Jul 17 2017

What is most valuable?

Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners. The ability to quickly build and automate complex scenarios, create dynamic lists, and analyze campaign results is invaluable.

What needs improvement?

With the increasing sophistication of anti-phishing and filtering software, we have seen a number of messages that return link clicks – even though links were not actually clicked. A simple indicator of this, is when Marketo analytics show that every individual at a particular company has clicked on a link (usually the same one) in an email. These “phantom... more»
Netcore%20solutions logo
Netcore Solutions
A8fa7c27 791b 4ef7 b178 8359032fd395 avatar
Real User
AVP - Marketing at a insurance company with 10,001+ employees
Sep 16 2017

What do you think of Netcore Smartech?

Valuable Features Automated workflow-based campaign management Can be customised to your needs Integration of communication modes (SMS, email, OBD, missed call, custom audience, etc.) in a single platform • Improvements to My Organization It helped to automate campaigns and expand reach to customers; improved customer response rate, lead rate, and reduction in manual efforts. • Room for Improvement Reporting Inbuilt analytics for more insights Inbuilt predictive models for better response-based targeting Customer clustering for better segmentation • Use of Solution I have used it for more than a year. • Deployment Issues There were teething issues in earlier campaign migration, reporting, deep in-SMS campaign performance in the initial phase, but the issues got...

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