It's not the cheapest solution but in terms of value, I think it's worth it. If you use all the features and use them properly you get value for money. 

The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price.

The product is pretty expensive. They could work on pricing. For example, with Mainstream, another solution, you can use it for free up until a certain point.

We pay about $4000 a month.

There are three different licenses and they vary according to the number of leads you manage on the platform.

Pardot was a little bit big and expensive for our needs, however, the capabilities of the product were really cool and did a lot of really neat things that we did appreciate. However, for the budget that we had and our sales team is on, it was just a little bit on the higher end for us.

That said, I cannot say what the exact pricing was for the company in general.

Make sure you do not pay for features that you may not need.