I do not like the solution. The product must enable users to make a smart list and embed it into each program instead of building it independently. The tool should provide tag fields to filter the list more quickly. Pardot must be synced with Salesforce. Whatever actions are done in Pardot must be reflected in Salesforce. It will help me easily merge the accounts on Pardot.

When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself. With other automation tools, for example, if I take HubSpot and Marketo, there are drag-and-drop options to build an email template. So Pardot is lacking in that usability.

In the reporting part of the solution, when we deploy and get reports, we’d like to see just one report. I have to download opens, clicks, and unsubscribes separately. If there was one standard kind of report that was given from Pardot that said: “Hey, look, this is the impression of the campaign, and these are the opens and these are the clicks" all in one report, that would be very, very, very useful for the campaign manager. It would save them from clicking through one report at a time.

Sometimes there is no back button in the email template. If I want to go back one step when I'm building an email template, I can’t. So there is no option of going back to the email template options.

Sometimes it doesn't integrate with the Salesforce CRM. It won’t show up automatically. We have to do it manually in Salesforce CRM.

I'd like to see additional custom fields in the solution. Currently, you only get four free fields and adding an extra one is very expensive. 

The solution lacks integration with Instagram, which is our top problem with the product.

The solution is slightly expensive.

In the next release, I would like to see more artificial intelligence, analytics (specifically activity analytics), and automation.

The solution is quite expensive, at least, for smaller teams. In terms of what we used it for the amount of time that we used it, really, it just came down to dollars and cents. We couldn't afford it and had to move away from it altogether.

The reporting features of the Pardot system could be improved to provide better and more data.

List building.