Pardot Overview

Pardot is the #5 ranked solution in our list of top Marketing Automation tools. It is most often compared to Oracle Eloqua: Pardot vs Oracle Eloqua

What is Pardot?
Pardot, a Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Buyer's Guide

Download the Marketing Automation Buyer's Guide including reviews and more. Updated: May 2021

Pardot Customers
Arketi Group
Pardot Video

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ITCS user
Online Media Purchasing and Operations - Recruitment Advertising at a tech services company with 501-1,000 employees
Real User
​Technical support has been quick and helpful every time

How has it helped my organization?

It has made email marketing quicker and easier, as we moved away from a clunkier system.

What is most valuable?

Campaign building and form builder.

What needs improvement?

List building.

For how long have I used the solution?

Less than one year.

What do I think about the stability of the solution?

No issues. Stability has been fine.

What do I think about the scalability of the solution?

No issues.

How are customer service and technical support?

Technical support has been quick and helpful every time. I highly rate it.

Which solution did I use previously and why did I switch?

We switched away from Marketo, because this solution was cheaper and better connected with our Salesforce product.

How was the initial setup?

It was…
Director of Global Marketing at a logistics company with 501-1,000 employees
It provides our senior executives with reports, dashboards, and visibility of the sales process.

What other advice do I have?

Make sure you map out your sales process. Determine what is important for you, and make any process improvements before implementing the platform. You should always make the platform fit your process instead of the other way around. And work with an implementation partner.
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Marketing Automation
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