Purple is providing the solution to the vendor. They implement or provide it to us with the latest data analytics. According to the vendor, their solution is backed by Purple including the messaging system, push messaging, etc. 

Purple needs to be clearer with their requirements. They have to be sure that they map it with the functionality of features with the application. Otherwise, it's unclear as to if the integrations on your side will work.

I'd rate the solution seven out of ten.