Rubrik Overview

Rubrik is the #3 ranked solution in our list of best Backup and Recovery Software. It is most often compared to Veeam Backup & Replication: Rubrik vs Veeam Backup & Replication

What is Rubrik?

Rubrik provides the industry's first Converged Data Management platform with the Rubrik r300 Series Hybrid Cloud Appliance, fusing enterprise-class data management with web-scale IT. Organizations use Rubrik to deliver live data access to recover from failures and accelerate application development. Our team has helped build products such as Google File System, Google Search, YouTube, Facebook Data Infrastructure, VMware Virtualization, Data Domain File System, and Amazon Infrastructure.

Rubrik Buyer's Guide

Download the Rubrik Buyer's Guide including reviews and more. Updated: July 2021

Rubrik Customers

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics

Rubrik Video

Pricing Advice

What users are saying about Rubrik pricing:
  • "You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support."
  • "We pay yearly and it's based on the number of bricks."
  • "The pricing and licensing of Rubrik is better than products that we've had in the past. It was quite a bit cheaper than Commvault and NetBackup."
  • "Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects."
  • "You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."

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Matthew Gill
Senior Network System Engineer at a insurance company with 1,001-5,000 employees
Real User
Top 20
Takes the load off vSphere or any of our ESXi hosts and makes things just a dream to manage

What is our primary use case?

The primary use case for Rubrik is backup and restore and as an archival system. We use it for backup and restore for virtual machines, managed volumes that are mounted and which we use for snapshots from Rubrik to endpoint devices, NAS shares from our Isilon system, as well as SQL databases, Oracle Databases, and Windows and Linux. We may have some failover cluster Windows shares going to it. It's for backups and restores of pretty much everything. It works really well in concert with Pure Storage technology. We have a really large Pure Storage environment and they play really well together… more »

Pros and Cons

  • "The fact that the API is so available to us with the playground — there's an internal and public playground — is also valuable. We can write API calls — and although I'm sure there's a way we could hurt the data — we write those calls with a lot of certainty that we won't be destroying anything. We write these API calls using really easy mechanisms and generate automation a lot faster."
  • "Also, the web interface is really great. The design, from a user-experience standpoint, is really straightforward and easy to use... they nailed it. Usually, from the very first panel, the dashboard that you land on after login, you've got most of your functionality right around where you need it to be. You've got your new items on the left, you've got your support on the top right. Nothing really seems out of place or just stuck in someplace."
  • "I have a personal want which might not necessarily make sense with Rubrik as a company or Rubrik as a software, but it'd be really nice if they could also handle things like item-level backups and restores of Active Directory objects and DNS and DCP objects."

What other advice do I have?

My advice would be in the form of a question. If you have the money to purchase Rubrik, the real question is do you want success? Do you want it to work? Because if you want it to work and you want it to be easy — I don't know if Rubrik has won awards for support and service, although I feel like they should have — if you want that support for the few times that you need it, then you go with Rubrik. It's a really good, seamless system. It's a no-brainer, sometimes. It just works. I met up with them at VMworld and I actually got to talk to one of the people who was writing the PowerShell…
CB
System Administrator at a manufacturing company with 51-200 employees
Real User
Top 20
Easy to use with an intuitive web interface, helpful support, good performance, and saves us time

What is our primary use case?

Our primary use case is on-premises backup and cloud DR. We're using the Rubrik appliance with their CDM technology for our on-premises solution. We are also using their CloudOut technology to leverage their cloud DR as part of their offering. We're backing up Windows infrastructure and on-premises applications such as SQL and Exchange file servers, and we're storing that locally on their appliance. Then, we replicate our environment to the cloud so that in the event of a true disaster, where we lost our physical infrastructure, we'd be able to spin up in the cloud, using their CloudOut… more »

Pros and Cons

  • "The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds."
  • "They support Hyper-V and it works with our CloudOut, the cloud DR, but they seem to add features for VMware first and Hyper-V gets added second or sometimes several releases after the VMware feature comes out."

What other advice do I have?

Although the updates are really good, we are a little bit behind for some compliance reasons. However, we have access to all their features and we try to stay as current as possible. We're on almost the latest version. My advice for anybody who is considering this product is that it's a world-class solution. If you want peace of mind at night, immutable backups, cloud-native support, cloud DR support, all within a single solution with world-class technical support, Rubrik is the way to go. If you can afford it, you're getting the best. You're getting a premium solution and everything that they…
Learn what your peers think about Rubrik. Get advice and tips from experienced pros sharing their opinions. Updated: July 2021.
521,189 professionals have used our research since 2012.
DR
Senior Systems Engineer at a university with 501-1,000 employees
Real User
Database backups to a point in time, and the way it archives off-of-box are key features for us

What is our primary use case?

We use it for backup and recovery; system protection is an even a better way to describe the use case. We not only have a backup of our data but it also provides disaster recovery. While having your data is important, having the ability to return to production, within minutes of an issue — which means standing up the whole VM at a point in time — is way more important in today's world than it is to just have a copy of your data. It's protecting both physical and virtual environments. It protects Windows, Linux — multiple flavors — as well as Microsoft SQL and Oracle Databases. We have two… more »

Pros and Cons

  • "The archiving, off-of-box, is awesome. It lets you put your data where you want it and gives you the peace of mind of having more than one copy of it. And it's smart about the way that it does the archiving. It doesn't just copy one-for-one. It does all of its processing of the deduplication and compression before it sends it off to the archive, which helps with our cloud costs."
  • "The deployment and configuration of the backup service is something that could be streamlined a little bit, particularly when you're trying to do a SQL workload. You have to install a backup service on the server. You only have to do it once and then you're done, but you have to do that on every server that you want to protect."

What other advice do I have?

Look at what your SQL database is. If you're doing the industry standard of dump and sweep, migrate off of that as fast as you can. Get to the point where you're doing the native Rubrik backup for your databases as fast as possible. The industry-standard way can kill how much you can store on your systems, very quickly. That, in and of itself, is one of the biggest things that we learned the hard way. We thought we had a lot of time to move off and it bit us pretty hard for a period of time. Another big lesson I've learned from using the solution is that you should use the system the way it…
RJ
Storage Administrator at a healthcare company with 5,001-10,000 employees
Real User
Top 20
Cut our backup management time significantly, and near-instant recovery reduces our downtime

What is our primary use case?

We came from two different systems. We had one product that was for our campus side and a different product for the hospital side. We wanted to bring those together and not have too many products in one environment. Rubrik covers everything in our VMware, for both campus and hospital. It does all of our backups. Anything that gets backed up for either side now goes through it. We were siloed out into many different teams on both sides and we had a backup team on campus and a backup team on the hospital side. When those were brought together, the backup teams were dissolved and they were put… more »

Pros and Cons

  • "We do like the instant recovery... Now, we say, "Okay, give me 15 seconds and I can get this back up for you." And within that 15 seconds it's on and the only thing that we have to do afterwards is vMotion it off of the Rubrik storage back to where it should rest."
  • "The interface is still slightly clunky and has room for improvement. They do work with us whenever we mention anything that needs to be done or anything that we want. We find that bringing up the management interface is a little slow and not as intuitive as we would like, but it's been getting better as it evolves."

What other advice do I have?

We did physical PoCs in our environment and we did have Cohesity and Rubrik side-by-side, as well as NetBackup and Commvault. We did PoCs for moving to public cloud as well, for some of these services. The PoC with Rubrik stood out. Make sure that you work with your support team that's going to support you after your purchase and make sure that you're able to work with them well, before you pull the trigger on it. We like to build partnerships. When we have those partnerships, we're able to really rely on them for a long time. I am a fairly new entry into the backup field. Before, we had…
BurhanShakil
Systems Engineer at Harvard University
Real User
Top 5
Automates most of our backup workflow, automatically adding VMs and assigning the SLA, and provides instant recovery

What is our primary use case?

This is our main backup system. All of our VMs, our hardware hosts; everything is backed up using Rubrik. Disaster recovery is one of the options we have explored, so that in case of a big disaster we could utilize their image conversion to run our VMs on AWS, but that is just a proof of concept at this stage. We have tested it. It works. But we don't have a proper plan in place for that. We have only one physical server that we are protecting with it and the rest are all virtual servers. We have around 400 server VMs and all of them are protected using Rubrik. Most of our environment, around… more »

Pros and Cons

  • "There is a live-restore feature, their Live Mount, and the way it works we can instantly recover a VM, a past backup, to be directly attached to our VMware environment. Rubrik will act as a disk for it. It's like an instant restore. Within a few minutes our VM is up and running. And then, if we want to restore it, we can just migrate it to our actual storage."
  • "Capacity reports could definitely be improved. It's hard to determine what is using the space and why. For instance, you can see that some host is using 2 TB on the Rubrik node and the disk space on that host is 400 GBs. It's hard to explain how there can be 2 TBs of data on local storage when nothing has changed on the host for the past three days."

What other advice do I have?

Rubrik is an amazing product. There are some features still missing. For example, you cannot do a granular backup or restore of Active Directory. That has been on my wish list. I have posted that on their tech forum where people discuss new features and new things that they are launching. I know that it will come because they have been adding other granular backup support with VSS. The AD-level granular backup, so we can restore a single account or a single computer, is the one of the last features that we are requesting. They usually do bring out whatever features we request in their next…
Kevin Mortimer
Head Of Operations at University of Reading
Real User
Top 5
SLA-based functionality means we don't have to manually manage backup windows, and recovery times have been notably reduced

What is our primary use case?

We use Rubrik for VM backups, NAS backups, and SQL backups. Most of what we protect is virtual. It's AHV and VMware, primarily. We have a half dozen physical machines, but most of it is virtualized. We don't do any cloud-native protection yet, although we're about to start doing Office 365. We have the Brik as an on-prem piece and we offload all our data to Azure.

Pros and Cons

  • "Not having to specify a time to run a backup with a fixed schedule is something that's really beneficial. In the past we had to schedule and try to manually stagger things over the window, to back up everything. Because Rubrik is SLA-based, you say, "Well, I need it to fit in this window here," and it just backs it up when it's most convenient for the Brik and for the third-party system. It looks at the CPU usage and says, "Okay, it's not as busy now. I know I've got time to take the backup." That's a real advantage."
  • "Looking at how the data is broken down, we can see the total story, but sometimes it's difficult to see how big a particular snapshot is. Across 90 days of snapshots, which one is a particularly large one? Looking at the data holistically could be a lot easier."

What other advice do I have?

We haven't explored the API yet. It's been on our list for quite a while, but it's always been hard to prioritize. We have so much technical debt that we've been dealing with, rather than focusing there. As an API-first product, it makes a lot of sense to go that way. For us, it's just a matter of prioritizing that. I have had a little play with the API interface, to prove we can get some information we want to get out of it.
PL
Director of Technology at a financial services firm with 201-500 employees
Real User
Top 20
Reliable, easy to automate tasks, good PowerShell support

What is our primary use case?

We are a financial company and we have redundant data centers, with a VMware Metro Cluster staged between the two locations. We have Rubrik running in our data center and it is used for backing up our on-premises infrastructure. We keep the backup of the environment on-premises for two weeks, just to be able to restore in case we lose or corrupt part of the virtual infrastructure. We also send copies of some of the data into the cloud for long-term archiving because we're under a regulatory requirement to store certain parts of the business data for up to seven years. At this point, our… more »

Pros and Cons

  • "We have a great success rate for backups with Rubrik and because of the ease of automating tasks, we also run periodical restores to check the quality of the backups."
  • "I would love to be able to just get from the dashboard to a file that I need, or a system that I need."

What other advice do I have?

I am familiar with the predictive search but we're not employing it. Usually, when we need to restore, we have to restore the whole machine or we know the location of the file or data that was deleted. We've considered using the Polaris SaaS-based framework as we're looking into leveraging the cloud a little bit more. Polaris is definitely on our radar, but we're not using it in our day-to-day operations. I would rate this solution a ten out of ten.
FL
Senior Technology Architect at a comms service provider with 1,001-5,000 employees
Real User
Top 20
We don't need to manage maintenance or backup windows anymore

What is our primary use case?

We have the r6000 series as the physical appliance. We also have the Rubrik Edge, which is a virtual appliance, depending where it is deployed. So, we have three strategic data centers where we are placing physical appliances. For test purposes and some branch offices, we are using the virtual appliance. Most of our workloads (98 or 99 percent) are virtual on-prem, then half a percent are physical and half a percent are in the cloud. In the cloud, we have both AWS and GCP, but it is still very light. We are in the process of migrating a percentage of our on-prem workloads into the cloud. We… more »

Pros and Cons

  • "The main benefit is that we are secured in terms of workloads. We know that if we need to restore any VMs, or even any files inside a VM, that we will succeed 100 percent. This means that we don't need to spend much time administering the backup environment because we know it is self-healing and efficient. So, we are spending that time on something else, which is always a plus."
  • "There is always room for improvement with some shortcuts for the web interface. They could make it even more beautiful."

What other advice do I have?

The best thing to do at first is to start a PoC. Usually, you can get the physical hardware onsite for a month, then you can play around with it and be involved with the product from day one because you will see it works. You will enjoy it a lot and won't want to give the PoC hardware back to Rubrik because it's so impressive. That is what happened to us. We kept the hardware for two months. I was actually negotiating with Rubrik to keep it longer. I was battling internally to convince the management to get the first brick, knowing we have 15 bricks all over the world. If you start and test…
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