Sales Creatio Previous Solutions

FA
Founder and CEO at Praxi Solutions, Inc.

A little bit about ourselves here: We used to be the master distributors for SalesLogix. SalesLogix is an Infor CRM today. It's a solution. They didn't do anything to the product. We spent a lot of time on it and they downgraded the quality.

We decided to look for something else. We did some research and obviously tried Salesforce, Microsoft, and Oracle. We did them all, tried them out, and we decided to go with Sales Creatio back in 2016. It's an excellent service with people who were very eager to please. Their support was great and their management was fantastic. The product was very good.

Going back to SalesLogix, it was sold to Infor. Infor is a very, very large ERP organization that acquired SalesLogix. Their goal was to transform SalesLogix into a more modern, flexible, new technology which integrates with their ERPs. To a certain extent, they did that. I don't want to blame them, but at a certain point in time, they did not evolve as fast as we expected, so they had to recreate the platform from the bottom, from scratch almost, because that was an old technology. They had to really bring it up to the Cloud. Instead of bringing that old technology to the Cloud, they developed a new platform.

The problem was it was no good. When you compare their platform to Sales Creatio, particularly the flexibility and the no-code, Sales Creatio was hard to beat. It's easy to go into a client and beat Infor CRM. That was frustrating for us. They were not a CRM-geared organization. They were a customer experience in general, which is fine.

When you talk to Sales Creatio, it's a lot easier to deal with because it's one product. It's one platform. Another thing that sets Sales Creatio apart from its competitors is that it has marketing, sales, services, and the studio: all with the same DNA. It was all developed from the same platform.

Other platforms, including Infor, in order to get something done, what they do is they acquire the other platforms and then they have to integrate. What they'll have at the end of the day is too many moving parts. You can really see and notice how hard it is to move data from one end to the other, and how hard it is to make sure things look the same. You see that on Salesforce. You see that on Microsoft. You see that on Infor. On Sales Creatio, it's transparent because it was born from a BPM platform. They claim to be CRM but the bottom line is the engine is BPM which evolved to a layer where you have marketing, sales, and service on top of it.

This is phenomenal because you don't realize that all three units are integrated. That, to me, was key to us selling Sales Creatio to our clients. Selling Infor was a nightmare. We were attached to Infor. We were Infor's exclusive distributors in Latin America at one point. We were very loyal to them, but we were losing projects left and right.

When you bring something new like Sales Creatio, it's night and day. We wanted to make a demo. To create a process with Infor, it would take us hours. With Sales Creatio, it only took seconds, or minutes. It's very visual, very icon-oriented. It's so much easier. Our presentations were much more effective. Clients loved this solution. At the end of the day, they said: "Guys. Forget about Infor. Let's use Sales Creatio for the project. Present to us, send us your proposal for Creatio." We then realized that we had to make the switch, so we decided to scrap Infor CRM internally and started using Sales Creatio.

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HB
Senior Sales Manager at Sales Informatics

I dealt with Infor Saleslogix. We switched to Creatio because it had a more modern user interface. It had more of a completely integrated solution for marketing and sales and service.

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LG
ImDigital at a consultancy with 1-10 employees

We previously had a simple ERP solution that didn't include CRM.

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Buyer's Guide
Sales Creatio
March 2024
Learn what your peers think about Sales Creatio. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
765,234 professionals have used our research since 2012.
NB
IT Manager

I tried using Salesforce.com but when I started the implementation I didn't receive the proper support, the way I did with bpm'online, so that is why I switched.

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Buyer's Guide
Sales Creatio
March 2024
Learn what your peers think about Sales Creatio. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
765,234 professionals have used our research since 2012.