Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person.

Another area of improvement is customer service and support. The support we receive isn't always the best at providing solutions to problems.

Salesforce Identity needs more expertise in the application.

The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms.

It takes time to learn the interface and all of the functions. For people who don't have a background in SalesForce, they will need at least one week on hand training to learn of the features.

The interface should be simplified and the dashboard has a lot of options but could be improved.

In the next release, I would like to see one single dashboard to allow the company that we are dealing with as a partner to have a way to be engaged with them as a top team between the two companies. Two different companies would be working at the same company with the same targets.