Salesforce Marketing Cloud Initial Setup
The initial setup is straightforward and streamlined now that it is in the cloud.
View full review »The initial setup can be very easy. It's straightforward. It's a cloud product, so you don't really need to deploy anything. You just sort of start using it after logging in.
View full review »The initial setup of this solution is straightforward.
View full review »Buyer's Guide
Salesforce Marketing Cloud
March 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
767,847 professionals have used our research since 2012.
The solution's initial setup is easy. It's like an online portal. You just have to sign up and start using it, and there is no installation.
View full review »The implementation was not too complex and it did not take long. the setup is straightforward.
We had four people working on the initial setup to ensure that all requirements were captured.
There is standard maintenance needed. However, it is minimal. Any issues with eh software itself would be handled by the vendor directly.
View full review »Salesforce Marketing Cloud's initial setup was quick. However, it is complex to use the platform with CDP.
View full review »On a scale where one is difficult, and ten is easy, I rate the initial setup a seven out of ten. It takes three months on average for us to deploy the solution for our clients. We have a team of three to four members involved in the deployment process.
View full review »KK
Karup Krish
Tech Lead at a financial services firm with 10,001+ employees
The initial setup is straightforward and can be completed within a day. I would rate it an eight out of ten.
View full review »RK
RahulKumar11
Senior Salesforce Consultant
The solution's setup was easy because I remember working with my colleague, and it was pretty simple to follow the basic steps and the standard documentation, so that was not too hard.
Salesforce Marketing Cloud is deployed on the cloud.
View full review »The initial setup is very intuitive and straightforward.
View full review »OS
Olu Samuel
Consultant/Architect at a tech consulting company with 1,001-5,000 employees
Installation took approximately two days. It is not difficult, but there are a lot of steps to follow. But if you follow the steps, it is easier.
View full review »KM
reviewer1438128
Project Manager / Management Consultant at a computer software company with 10,001+ employees
The initial setup for this solution is straightforward but this does depend on each business' architecture. Salesforce has a lot of native connectors that make it easy to connect with systems, but this can involve legacy and governance restrictions.
View full review »Salesforce comes with an out of the box org so there is very little setup needed. You can just log in and start working.
View full review »The initial setup is straightforward.
View full review »MA
Mohammad Arif
Technology Strategy Manager at a computer software company with 1,001-5,000 employees
The deployment of Salesforce Marketing Cloud is very easy.
View full review »KS
KaranSharma1
Marketing manager at Wowtickets
The tool's deployment was straightforward. Deployment can be completed in two weeks.
View full review »AB
reviewer2191812
Head of Information Technology at a non-profit with 10,001+ employees
The tool's deployment took six weeks to complete. We have a team managing the system: three in-house members and some external consultants. Our focus is not just on keeping things updated but also making sure they stay relevant.
View full review »SR
Sérgio Rita
IT Manager at European University
The setup is quite straightforward. The process is standard and very easy to understand.
View full review »KA
KishorAhire
Principal Technical Lead at Tieto Sweden AB
The solution is very straightforward and simple to implement. It's not complex at all.
That said, I have not deployed it myself. It was another team who handled it. I don't know about the details. I also do not have details in regards to maintaining it and if we have any team members dedicated to that task.
View full review »ED
Emilia Maria D'Anzica
CEO at growthmolecules
It was complex.
View full review »This is dependent on what your business is trying to achieve.
An integrated approach is always recommended. If you are using Salesforce Sales and Service Cloud, the initial set up is medium complexity. If you are integrating with other CRM systems, websites and apps, you will need an experienced developer to implement your solution.
A non-integrated approach, such as manual imports and file drops is a straightforward setup. However, you will not reap all the benefits of Marketing Cloud.
View full review »NT
reviewer1686366
Head of Digital Consulting Team at a mining and metals company with 1,001-5,000 employees
I give the initial setup an eight out of ten. Our deployment took one year. We created a dedicated team consisting of the digitalization team, sales team, and top management to monitor the overall progress. We then onboarded an implementation partner to accompany us on the journey from start to finish. The deployment was originally planned to be completed in nine to ten months, but it took more than twelve months.
View full review »The initial set-up is straightforward.
We installed the product on the cloud.
View full review »The initial setup or implementation is straightforward. You can be in operation within three to four weeks subject to the scope and size of the Organaisation.
View full review »MM
Marcelo Murad
Director at Imaginedone
The setup is not simple. It's not entirely complex, but it's more complex than simple. If you had to rate it from zero to ten, where zero is easy and ten is complex, I think it would be a seven.
If you count the time needed to warn an IP address about sending the emails, you need at least one month to deploy it. If you don't consider the IP warning, you'll probably be able to complete the initial set up for Marketing Cloud in seven days.
View full review »CM
reviewer1853085
Account Manager at a tech vendor with 1,001-5,000 employees
I never set up the solution directly. I only use it. Someone else handled the implementation.
View full review »The initial setup for Salesforce Marketing Cloud is okay, but I didn't deploy it because it was already there when I joined the company.
View full review »The initial setup was easy.
View full review »LK
Lenka Kunecova
Senior Channel Sales Executive at a computer software company with 501-1,000 employees
I'm not familiar with the installation procedure. I am an end-user. I log myself in and that's it.
View full review »JR
reviewer1850535
Account Manager at a computer software company with 501-1,000 employees
There's a learning curve to Marketing Cloud - it requires a ramp-up time of about a month playing around with the CRMs in order to be fairly proficient.
View full review »SP
reviewer1527195
Product Specialist at a tech services company with 1,001-5,000 employees
The initial setup can vary in complexity.
If a customer is from a non-technical department or a non-technical field, then we struggle a bit in explaining what needs to be done. However, if a particular person is knowledgeable about the technology or the upcoming trends, it will be a fairly easy process.
View full review »I didn't set it up, but it seems to depend on the teams. It's quite simple, but it becomes more complex depending on the scalability of your operation. It's always an ongoing task because you're always improving the process.
View full review »The initial setup is straightforward but using the solution as a user for the first time is complicated.
KA
reviewer1307439
Regional Sales Engineer at a computer software company with 501-1,000 employees
It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple.
Based on my previous technical experience, I would say that you can install it yourself. You would need a Salesforce administrator, or a dedicated person to do it, but it's a fairly intuitive tool.
View full review »The initial setup is complex and requires consulting fees in order to get it properly set up.
View full review »It takes a solutions architect like me to set it up because it's like setting up a database. You have to know what you're doing. There are a few things to setup at first, like defining if the SFMC is going to be the master data for the audience, or if it will sit in an external database.
View full review »The initial setup of Salesforce Marketing Cloud is straightforward.
View full review »SV
reviewer1118124
Chief Marketing Officer- CMO at a tech services company with 51-200 employees
The Salesforce solutions are quite complex to deploy. If you have to do many integrations with other data sources, it's quite complicated, but they have a very good web service and if you know whatever you're doing, it's easy to do. But for a person that is trying to deploy himself, it's quite complicated. It's not normally plug-and-play.
The length of deployment depends on the cloud that you're implementing, but normally for a large company, deployment would normally be more or less three months. It depends on the integration with your own system, for example, if you have any ERP such as SAP. Also the data model, then integration with marketing cloud. I'm talking about complex, complete deployment for the data model, such as marketing cloud solutions. Normally just three months to deploy this kind of infrastructure.
View full review »JP
reviewer1249152
General Manager and co-founder at a marketing services firm with 11-50 employees
The initial setup was a little complex. In total it took us about six months with the assistance of a consultant. The deployment was not continuous which is why it took so long.
RK
reviewer1136931
Demand Generation Associate at a tech services company with 501-1,000 employees
The initial setup isn't too bad. It's not overly difficult.
For us, the deployment took about three months.
We have four or five people that are able to handle maintenance requirements.
View full review »The setup was easy.
View full review »Buyer's Guide
Salesforce Marketing Cloud
March 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
767,847 professionals have used our research since 2012.