We evaluated Amazon Pinpoint but it is currently a premature technology.

I'm not sure if a solution was looked at before I arrived at the company. My understanding is that this is the first solution the company wanted to work with. Some staff members were already familiar with it. 

We evaluate other options and decide based on our client's needs.

We were comparing also this solution with the SAP Marketing Cloud.

Initially my previous company Davanti Consulting chose Marketo as an alternative Marketing Automation tool, however we did not see this as a good fit for the business.

My current company CloudShift Group stay ahead of the game by solely offering Marketing Cloud (B2C) and Pardot (B2B) as our preferred marketing automation tools.

Salesforce offered Pardot but the 'road map' showed the long-term internal investment would be on Marketing Cloud.

I arrived after the platform was selected, so I can't say much about that.

We did not evaluate any alternative solutions.