Salesforce Marketing Cloud Primary Use Case

SantoshKrishna - PeerSpot reviewer
Director at BMO Financial

We utilize the solution to conduct marketing campaigns and reach out to customers. Additionally, we leverage API solutions, such as those offered by Salesforce Marketing Cloud, to provide customers with real-time balance notifications.

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Ram Nagaraja - PeerSpot reviewer
Vice President - Digital Strategy & Transformation at Tech Mahindra Limited

We use it for sales. We primarily use the solution for proposals and quotes as well as pricing aspects and rates. I collect them from the market.

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Misba Ishfaq - PeerSpot reviewer
Client Relationship Manager at Capgemini

For me, the primary use case of Salesforce Marketing Cloud is for sales marketing. We have over 1,000 users of the solution in our organization.

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Buyer's Guide
Salesforce Marketing Cloud
March 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
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Nabil Shalan - PeerSpot reviewer
Director Of Information Technology at Edgo

We primarily use the solution for our marketing. It's for managing our opportunities for the sales and marketing teams for outreach to target customers. 

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Cristianne Aguiar - PeerSpot reviewer
Data Analytics and Information Designer Lead at Oi S/A

I'm part of the data analytics team in a major Brazilian telecom company and work on the implementation side. Salesforce Marketing Cloud is our main platform to connect with our customers. We are a telecom company that sells fiber and FTTH in the Brazilian market. We use the Salesforce Marketing Cloud platform to send emails, WhatsApp messages, or push notifications to welcome our new customers. We also use the platform to remind customers to pay their bills.

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Nripendra Tamang - PeerSpot reviewer
Salesforce Consultant at SLK Software

The majority of clients use it for certain interactions, and our company has been involved in handling multiple projects. Some of them use Salesforce Marketing Cloud for lead generation, while others are existing customers who use it for general communication.

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KK
Tech Lead at a financial services firm with 10,001+ employees

We use this solution for customer communication. We have approximately 100 people who use this solution in our business.  

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RK
Senior Salesforce Consultant

Salesforce Marketing Cloud is used for managing all the leads. It is also used for the marketing of products.

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Diganta Tah - PeerSpot reviewer
Practice Leader - Salesforce at Cognizant

I'm the director of customer experience and we are partners with Salesforce. 

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OS
Consultant/Architect at a tech consulting company with 1,001-5,000 employees

Our primary use case for this solution is email automation by our clients. Additionally, some use it for email and mobile SMS. Other clients use it for Interaction Studio, while some use it for Web Studio and Journey Builder. Hence, the use case depends on what the client wants to achieve.

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KM
Project Manager / Management Consultant at a computer software company with 10,001+ employees

We use this solution for customer communication and sales engagement.

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NT
Head of Digital Consulting Team at a mining and metals company with 1,001-5,000 employees

We use the solution as our organization's CRM.

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MA
Technology Strategy Manager at a computer software company with 1,001-5,000 employees

The type of deployment depends on the client's requirements. Each client has different requirements. Some of them are on the cloud, and others are on a hybrid deployment.

Salesforce Marketing Cloud is used mainly for the customer's journey and the customer orchestration campaign.

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AB
Head of Information Technology at a non-profit with 10,001+ employees

We use the product for email campaigns. It also helps us to map customer journeys. 

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SR
IT Manager at European University

We use Salesforce to manage our customers' data, to make sales campaigns, and to provide customer care.

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KA
Principal Technical Lead at Tieto Sweden AB

We primarily use the solution for customer ticket management and for services.

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Kees Koenen - PeerSpot reviewer
Solution Professional at Red Hat

The general use case of Salesforce Marketing Cloud is to manage marketing relationships with customers.

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ED
CEO at growthmolecules

We use it to communicate with our customers. We look at the reports to see the communication engagement, and then we do sequencing to make sure that there are continuous touchpoints with the client. We are using its latest version.

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AV
Solutions Architect at a consumer goods company with 5,001-10,000 employees

We are using Salesforce Marketing Cloud in our beverage company. This company is in Costa Rica. We're using it to get all the information we need from potential prospects. It is not being used for B2B business. It's more being used for B2C, where we collect a lot of information with CloudPages about all the brands we have. 

We have an average of 50 brands here in the company. We used to work with partners on the marketing side, however, we never got all the data we wanted and we didn't have the centralized data from our end-users. 

The aim of this project, from the beginning, was to get all the information and have it as our own, to be collected on our systems and our databases. We're using it for marketing in that way. We're still working with partners, however, now the partners needs to use our solution, instead of using any solution they have.

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it_user693603 - PeerSpot reviewer
Senior Marketing Automation Consultant at CloudShift Group

The need to build a single, comprehensive view of each consumer to power 1-to-1 journeys. Integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps.

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Radhey Rajput - PeerSpot reviewer
Sr. IT Analyst at NCR Corporation

We are using Salesforce Marketing Cloud for management opportunities. Our sales teams use it. They create opportunities and they send those opportunities to other teams.

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Rahul Gandhi - PeerSpot reviewer
Head, Customer Success - India, LogMeIn at LogMeIn

With this solution, you can build up an opportunity, track it, look at missed opportunities, and output data to work on outside the cloud. 

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SriniDhanaraj - PeerSpot reviewer
Head of Data at Gauri Ltd

We use Salesforce Field Service for engineer visits. For example, to keep track of when they visit and when they went to service.  All this can be done through the Salesforce field service. In adition, we mainly use it in the marketing space, we did two project(s).  

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MM
Director at Imaginedone

We use this solution to build one-on-one journeys for clients. 

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CM
Account Manager at a tech vendor with 1,001-5,000 employees

We primarily use the solution for holding our contacts and opportunities as well as general reporting. 

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KW
Vice President Information Technology at a financial services firm with 201-500 employees

We use this solution for sending personalized emails to prospects and clients for reminder consultations or meetings. Use 'Journey Builder' to have clients/prospects first name, last name, financial advisor's signature at the bottom, and dynamic sender for personalized emails that are sent ad hoc, weekly, and monthly.

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Paul Richmond - PeerSpot reviewer
Enterprise Mobility & Security Specialist at a tech services company with 51-200 employees

I use Salesforce Marketing Cloud for prospecting, chasing new business, and looking for new business. I also use it to keep track of conversations I have with customers. I also use the solution for following up with customers.

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Christian Schwirtz - PeerSpot reviewer
Senior Sales Executive at MetricStream

I use Salesforce Marketing Cloud to track the opportunity list of new businesses.

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LK
Senior Channel Sales Executive at a computer software company with 501-1,000 employees

Salesforce Marketing Cloud can also be linked to your website directly via API. Whatever happens on the website or if there are any automatic forms for customers to fill out, it automatically creates leads in the system, in Salesforce.

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JR
Account Manager at a computer software company with 501-1,000 employees

I mostly use Marketing Cloud to create sales opportunities, keep track of my pipeline, and create quotes.

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SP
Product Specialist at a tech services company with 1,001-5,000 employees

Basically, in the present company where I'm working right now, I'm into the firewall purely on a security end. There are two kinds of deployment, whether it can be on-premises or on-cloud. We don't need any additional features or additional things to the firewall itself. If the customer is demanding "Okay, we want a specific cloud", they can have that flexibility. They specifically can name features and everything. 

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RP
Sr. Systems Engineer at a tech vendor with 1,001-5,000 employees

We are using Salesforce Marketing Cloud for the CRM functionality. We have the accounts for each of our customers, the contact points, the opportunities, and the lists of assets, and entitlements they have. We can have a comprehensive view of all the customer history inside our company, such as contract dates. If they need to renew or replace anything, it's easier to keep in touch with the customer, because we have the information in a single place.

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Leonardo Lecaros - PeerSpot reviewer
South Europe Enterprise Sales Executive at Dataiku

We are using it for doing the quotes, reports, and sales. We are using its latest version. 

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Steven Hall - PeerSpot reviewer
Head Of Consulting at Acurus

We use Salesforce Marketing Cloud for the opportunity, lead, and contact management.

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ALEJANDRO NOVO - PeerSpot reviewer
Director South EMEA at Veracode

We use this solution for reporting, pipeline generation, and forecasting.

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KA
Regional Sales Engineer at a computer software company with 501-1,000 employees

CRM stands for customer relationship management. The CRM contains all of the customer data requirements, contacts, projects, and support issues.

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Luís Silva - PeerSpot reviewer
Chief Technical Lead at Human Code

We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers.

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AB
SFDC Practice Manager at a computer software company with 5,001-10,000 employees

It is used for campaign management and running events. We are a service organization. We build the Salesforce Marketing Cloud for our customers. Some of them are high-tech manufacturing customers. We are not end-users.

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Arup Ball - PeerSpot reviewer
National Manger Public Business at Arcserve

I have used Salesforce Marketing Cloud in many places, such as the navy, banks, and business centers. We can create the opportunity through the solution.

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SV
Chief Marketing Officer- CMO at a tech services company with 51-200 employees

Inside our company, our primary use case is on the commercial field. But as an integrator, we've gotten a lot of use cases related to the use of the Salesforce ecosystem.

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RJ
Works

A powerful platform with robust features — for a seamless one-tool solution.

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JP
General Manager and co-founder at a marketing services firm with 11-50 employees

Our primary use case of this solution is for email marketing campaigns.

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RK
Demand Generation Associate at a tech services company with 501-1,000 employees

We primarily use the solution for email marketing.

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Buyer's Guide
Salesforce Marketing Cloud
March 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
765,386 professionals have used our research since 2012.