Salesforce Marketing Cloud Primary Use Case

Chloe Anne O'hara
Senior Marketing Automation Consultant at CloudShift Group
The need to build a single, comprehensive view of each consumer to power 1-to-1 journeys. Integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps. View full review »
Ken Watson
Vice President Information Technology at a financial services firm with 201-500 employees
We use this solution for sending personalized emails to prospects and clients for reminder consultations or meetings. Use 'Journey Builder' to have clients/prospects first name, last name, financial advisor's signature at the bottom, and dynamic sender for personalized emails that are sent ad hoc, weekly, and monthly. View full review »
A powerful platform with robust features — for a seamless one-tool solution. View full review »