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Salesforce Marketing Cloud pros and cons

Vendor: Salesforce
4.2 out of 5
Badge Ranked 1
880 followers
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Salesforce Marketing Cloud Pros review quotes

SV
Dec 8, 2021
This is a very powerful and scalable solution.
OS
Oct 11, 2022
It makes it easy for a business to use any module based on their preference.
NT
Mar 9, 2023
The solution is user-friendly.
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
768,415 professionals have used our research since 2012.
SantoshKrishna - PeerSpot reviewer
Apr 7, 2023
The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent.
Nabil Shalan - PeerSpot reviewer
Mar 23, 2023
We haven't had any issues with integration.
SP
Mar 9, 2021
The solution is very, very scalable.
Paul Richmond - PeerSpot reviewer
Jan 27, 2023
I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings.
Mitesh (Mitesh) Kumar - PeerSpot reviewer
Mar 27, 2024
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
KA
Apr 1, 2022
It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple.
RP
Aug 4, 2022
The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build.
 

Salesforce Marketing Cloud Cons review quotes

SV
Dec 8, 2021
An additional feature needed would be better capacity for personalization.
OS
Oct 11, 2022
The technicality of the solution can be streamlined.
NT
Mar 9, 2023
The customization of Salesforce, a generic CRM software, has room for improvement.
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
768,415 professionals have used our research since 2012.
SantoshKrishna - PeerSpot reviewer
Apr 7, 2023
The encryption and decryption have room for improvement.
Nabil Shalan - PeerSpot reviewer
Mar 23, 2023
The cost is always a concern for anyone using a SaaS product.
SP
Mar 9, 2021
The solution can be difficult to set up for non-technical individuals.
Paul Richmond - PeerSpot reviewer
Jan 27, 2023
The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want.
Mitesh (Mitesh) Kumar - PeerSpot reviewer
Mar 27, 2024
Salesforce Marketing Cloud should include more point-and-click functionality.
KA
Apr 1, 2022
The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered.
RP
Aug 4, 2022
In a future release, adding end-user personalization would be a benefit.