Salesforce Marketing Cloud Room for Improvement

Product Specialist at a tech services company with 1,001-5,000 employees

The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase the security protocols and increase the policies which have been assigned or have been deployed from years back. 

The solution can be difficult to set up for non-technical individuals.

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Ken Watson
Vice President Information Technology at a financial services firm with 201-500 employees

We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with. Then take action to suppress those who receive too many or send more to those receiving too few. Also, we would like a 'sandbox' for Marketing Cloud because only PROD exists today.

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SFDC Practice Manager at a computer software company with 5,001-10,000 employees

We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.

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Emilia Maria D'Anzica
CEO at growthmolecules

The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier.

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