Salesforce Marketing Cloud Scalability

SantoshKrishna - PeerSpot reviewer
Director at BMO Financial

I give the scalability an eight out of ten.

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Ram Nagaraja - PeerSpot reviewer
Vice President - Digital Strategy & Transformation at Tech Mahindra Limited

It is very scalable. I'd rate it ten out of ten.

We have more than 1,000 people using Salesforce. We likely will have plans to increase it. If we get more business from customers, we will grow it even more. 

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Mitesh (Mitesh) Kumar - PeerSpot reviewer
Salesforce Project Delivery Manager at TechForce Services

Around 200 users are using the solution in our organization.

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Buyer's Guide
Salesforce Marketing Cloud
March 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
767,995 professionals have used our research since 2012.
Nabil Shalan - PeerSpot reviewer
Director Of Information Technology at Edgo

We never really looked at the scalability in order to grow it out. We only use certain modules. 

We have about 35 users at this point. 

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Cristianne Aguiar - PeerSpot reviewer
Data Analytics and Information Designer Lead at Oi S/A

I rate Salesforce Marketing Cloud a nine out of ten for scalability. We have plans to increase the usage of Salesforce Marketing Cloud in the future.

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Nripendra Tamang - PeerSpot reviewer
Salesforce Consultant at SLK Software

Scalability-wise, I rate the solution an eight out of ten. We deal with medium to large enterprises.

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RK
Senior Salesforce Consultant

It is a scalable solution.

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Diganta Tah - PeerSpot reviewer
Director - Customer Experience at a consultancy with 10,001+ employees

The solution is scalable because it's got a multi-business unit architecture. It can be designed as required. We have multiple customers so it's hard to measure the number of users. If it's a deployment tool, for example, then there might be an average of 600-700 users that would require a team of five or six for support. 

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OS
Consultant/Architect at a tech consulting company with 1,001-5,000 employees

The solution is scalable, but it depends on what you want to get out of it. Approximately six to seven people use it in our organization, but some of our big clients intend to increase their usage in the future. For small clients, Salesforce Marketing Cloud is expensive and is not for everyone. I would say that small clients should start with things like HubSpot or MailChimp and then progress from there, depending on what they need it for. But, if the client usually has the funds, they typically want to go for more options and features in Salesforce Marketing Cloud.

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KM
Project Manager / Management Consultant at a computer software company with 10,001+ employees

This is a scalable solution. 

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Soumyajyoti BHadra - PeerSpot reviewer
Salesforce Technical Lead at Tata Consultancy

This is a scalable solution.

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AladdinNabil - PeerSpot reviewer
Digital Lead of Middle East/ North Africa and Ukraine at Organon

This is a scalable solution. 

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MA
Technology Strategy Manager at a computer software company with 1,001-5,000 employees

The scalability is fantastic. There are a lot of integrations available.

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KS
Marketing manager at Wowtickets

Salesforce Marketing Cloud is scalable. I rate it seven out of ten. 

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AB
Head of Information Technology at a non-profit with 10,001+ employees

My company has around 10 users for the product. It is scalable. However, you need to be mindful of the cost while scaling. 

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SR
IT Manager at European University

The scalability of the solution is perfect. There are 300 direct users in our organization. We have five IT people who handle administration and connect with the integrator if there is an issue, and that is more than enough for us.

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KA
Principal Technical Lead at Tieto Sweden AB

The solution can scale well. 

We have 12 people using the solution on my project. I'm not sure if other people or other teams are also using it. I'm not sure if marketing plans to increase usage at this time. 

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Kees Koenen - PeerSpot reviewer
Solution Professional at Red Hat

Salesforce Marketing Cloud is scalable because they have a lot of large customers. I'm not on that side of the technology to know exactly.

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ED
CEO at growthmolecules

It is very scalable, and it grows with your company. Currently, it is being used by only three marketers. As we grow, we probably will increase its usage.

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it_user693603 - PeerSpot reviewer
Senior Marketing Automation Consultant at CloudShift Group

There are no issues with scalability as long as you have a well-defined solution prior to account configuration.

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NT
Head of Digital Consulting Team at a mining and metals company with 1,001-5,000 employees

I give the scalability a ten out of ten. We have around 50 people using the solution currently in our organization.

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Radhey Rajput - PeerSpot reviewer
Sr. IT Analyst at NCR Corporation

Salesforce Marketing Cloud is scalable and we now have thousands of users.

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Rahul Gandhi - PeerSpot reviewer
Head, Customer Success - India, LogMeIn at LogMeIn

It is absolutely scalable. We have about 2,000 users and plan to increase that number with the growth of our company. 

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SriniDhanaraj - PeerSpot reviewer
Head of Data at Gauri Ltd

The scalability of Salesforce Marketing Cloud is good.

We have two clients using this solution and one of them has over 100 field engineers are using it.

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MM
Director at Imaginedone

We use this solution to send communication to 10 million users. After the initial setup, two persons can create a journey, with one person from marketing and one person to automate the journey. 

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CM
Account Manager at a tech vendor with 1,001-5,000 employees

The product can scale as needed. It's not a problem.

We have around 1,000 people in our organization using the solution. 

I'm not sure if there are plans to increase usage.

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Paul Richmond - PeerSpot reviewer
Enterprise Mobility & Security Specialist at a tech services company with 51-200 employees

Salesforce Marketing Cloud is a cloud-based solution, so it's very scalable. Currently, my company has ten users, and if it wanted to increase that number to one hundred, it wouldn't be a problem in Salesforce Marketing Cloud.

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Christian Schwirtz - PeerSpot reviewer
Senior Sales Executive at MetricStream

Salesforce Marketing Cloud is scalable, it's in the cloud.

We have 100 users in our organization.

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LK
Senior Channel Sales Executive at a computer software company with 501-1,000 employees

Salesforce Marketing Cloud is scalable.

The clients for whom I work, have a few hundred users.

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JR
Account Manager at a computer software company with 501-1,000 employees

I find that Marketing Cloud is scalable.

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SP
Product Specialist at a tech services company with 1,001-5,000 employees

The solution is completely scalable. The sky really is the limit. If a company needs to expand it, it can do so as much as it wants.

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RP
Sr. Systems Engineer at a tech vendor with 1,001-5,000 employees

The scalability of Salesforce Marketing Cloud is good.

We have approximately 600 to 700 users using this solution from the sales and marketing team.

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Leonardo Lecaros - PeerSpot reviewer
South Europe Enterprise Sales Executive at Dataiku

It scales everywhere. It is perfect. In our company, everyone is working with this solution. We have around 1,000 users, and I assume we have 10 to 20 people for deployment and maintenance.

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Steven Hall - PeerSpot reviewer
Head Of Consulting at Acurus

The scalability of Salesforce Marketing Cloud is very good. We have five users that are using this solution.

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ALEJANDRO NOVO - PeerSpot reviewer
Director South EMEA at Veracode

This is a scalable solution. 

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KA
Regional Sales Engineer at a computer software company with 501-1,000 employees

We have 200 users in our company.

We intend to increase our usage, but not massively.

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Luís Silva - PeerSpot reviewer
Chief Technical Lead at Human Code

We have experienced some issues in scaling this solution. 

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it_user697491 - PeerSpot reviewer
Email Solutions Architect at a marketing services firm with 501-1,000 employees

Salesforce Marketing Cloud platform is able to handle billions of subscribers and huge Data Extensions, so there nothing bad to report here in terms of scalability.

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Arup Ball - PeerSpot reviewer
National Manger Public Business at Arcserve

Salesforce Marketing Cloud is scalable.

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SV
Chief Marketing Officer- CMO at a tech services company with 51-200 employees

The scalability is incredible. Almost three upgrades per year with very, very nice functionalities. This solution is covered by Salesforce.

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JP
General Manager and co-founder at a marketing services firm with 11-50 employees

We currently have just two users but the solution is scalable. 

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RK
Demand Generation Associate at a tech services company with 501-1,000 employees

The solution seems to be scalable. 

We have about ten people on it right now.

We've already increased usage.

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AB
SFDC Practice Manager at a computer software company with 5,001-10,000 employees

It is scalable. We are using it for three or four customers.

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it_user701454 - PeerSpot reviewer
Sales and Marketing analytics Team Lead at a tech services company with 501-1,000 employees

We did not encounter any issues with scalability.

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Buyer's Guide
Salesforce Marketing Cloud
March 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
767,995 professionals have used our research since 2012.