Salesforce Marketing Cloud Valuable Features

Product Specialist at a tech services company with 1,001-5,000 employees

The most interesting part is knowing your customer. If we go for any person who is just a random person we don't know anything at the start. However, we get to know something more about their infrastructure, their architecture, their flow, et cetera, over time. Accordingly, we can do some research and increase our productivity in our field and also in our company.

The solution is very, very scalable.

The solution is stable.

Technical support has always been helpful.

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Ken Watson
Vice President Information Technology at a financial services firm with 201-500 employees

The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.

Setting up the 'short code' with cell phone carriers to send short messages to contacts and prospects has proved valuable.

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SFDC Practice Manager at a computer software company with 5,001-10,000 employees

The Journey Builder and the Email Studio features are most valuable.

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Emilia Maria D'Anzica
CEO at growthmolecules

Email automation is most valuable.

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