Salesforce Marketing Cloud Pricing

SantoshKrishna - PeerSpot reviewer
Director at BMO Financial

The price is expensive.

When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS cloud, allowing us to receive a greater discount from Amazon and leverage their own products. However, pricing may become a bottleneck in the future, so it's something to keep in mind.

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Ram Nagaraja - PeerSpot reviewer
Vice President - Digital Strategy & Transformation at Tech Mahindra Limited

This is a subscription-based licensing model. You can pay monthly or yearly, and there are different tiers. 

Most Fortune 500 companies use it, and they find it to be reasonably priced. They have the marketing budgets that would accommodate this product.

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Nabil Shalan - PeerSpot reviewer
Director Of Information Technology at Edgo

We have standard licensing. I'd rate the affordability six out of ten. It can be a bit expensive. However, it's not too bad as it brings good value. 

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Buyer's Guide
Salesforce Marketing Cloud
March 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
768,578 professionals have used our research since 2012.
Nripendra Tamang - PeerSpot reviewer
Salesforce Consultant at SLK Software

On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten.

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OS
Consultant/Architect at a tech consulting company with 1,001-5,000 employees

The licensing is usually a yearly subscription. I rate the pricing an eight out of ten, with ten being very expensive. Depending on the package you get, there is a limit to the number of contacts you can have. For example, if you have a million contacts in your package, you start paying for each of those contacts once you exceed a million contacts.

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KM
Project Manager / Management Consultant at a computer software company with 10,001+ employees

This solution is priced in the medium to high price range. 

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NU
QA Manager at Blue Cross Blue Shield of Massachusetts

Salesforce is an expensive solution. 

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MA
Technology Strategy Manager at a computer software company with 1,001-5,000 employees

Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive.

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SR
IT Manager at European University

We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling. 

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KA
Principal Technical Lead at Tieto Sweden AB

I'm not sure of the exact costs. That's handled at an organizational level.

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ED
CEO at growthmolecules

We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that.

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it_user693603 - PeerSpot reviewer
Senior Marketing Automation Consultant at CloudShift Group

We make educated recommendations about which features would be used to implement our clients' solutions. Our clients engage directly with Marketing Cloud to negotiate licensing costs. In general, the costs are high.

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NT
Head of Digital Consulting Team at a mining and metals company with 1,001-5,000 employees

The solution is a bit expensive. I give the cost of the solution a six out of ten.

We need to invest a lot of money upfront for implementation, and there are certain modules, such as Einstein Analytics, which are sold by Salesforce and require extra payment. I am not familiar with all the components of Salesforce, but there is an optional component that requires additional investment.

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Kees Koenen - PeerSpot reviewer
Solution Professional at Red Hat

My company pays to use this solution.

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MM
Director at Imaginedone

Marketing Cloud is not the cheapest platform. It's probably one of the more highly-priced platforms on the market, but it's the best platform for deals. It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool.

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CM
Account Manager at a tech vendor with 1,001-5,000 employees

I am unsure of the exact costs. I'm just a user. I don't handle any licensing aspects. 

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KW
Vice President Information Technology at a financial services firm with 201-500 employees

Know that six months on ingesting data is a minimum requirement. You cannot port six months of data, it must be ingested.

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Paul Richmond - PeerSpot reviewer
Enterprise Mobility & Security Specialist at a tech services company with 51-200 employees

I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price.

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Christian Schwirtz - PeerSpot reviewer
Senior Sales Executive at MetricStream

It's normal pricing. The pricing is fine.

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LK
Senior Channel Sales Executive at a computer software company with 501-1,000 employees

Licensing fees are paid on a yearly basis.

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SP
Product Specialist at a tech services company with 1,001-5,000 employees

The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera.

The pricing can also vary depending on the deployment model.

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SriniDhanaraj - PeerSpot reviewer
Head of Data at Gauri Ltd

The solution is paid for monthly.

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Steven Hall - PeerSpot reviewer
Head Of Consulting at Acurus

Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution.

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KA
Regional Sales Engineer at a computer software company with 501-1,000 employees

It is a license per user. There could be a minimum limit, but I'm pretty sure it's a per-user license.

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it_user697491 - PeerSpot reviewer
Email Solutions Architect at a marketing services firm with 501-1,000 employees

Not everything sold is vital, but there are advantages to having items like Journey Builder. The platform is worth the money for big corporations who want to take channel services to a higher level.

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SV
Chief Marketing Officer- CMO at a tech services company with 51-200 employees

The licensing cost for the solution is on a yearly basis. If you are storing documents and you need more storage, it means more pricing or you have to move the storage to other clouds. To clouds such as Microsoft or Amazon.

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JP
General Manager and co-founder at a marketing services firm with 11-50 employees

Our customers purchase the solution so we are not involved with the licensing. 

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RK
Demand Generation Associate at a tech services company with 501-1,000 employees

We do have to pay for a license. We don't have to pay for any extras.

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AB
SFDC Practice Manager at a computer software company with 5,001-10,000 employees

Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive.

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it_user701454 - PeerSpot reviewer
Sales and Marketing analytics Team Lead at a tech services company with 501-1,000 employees

Add more features that include both analytics and visualization.

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Buyer's Guide
Salesforce Marketing Cloud
March 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
768,578 professionals have used our research since 2012.