Salesforce Marketing Cloud Pricing
The price is expensive.
When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS cloud, allowing us to receive a greater discount from Amazon and leverage their own products. However, pricing may become a bottleneck in the future, so it's something to keep in mind.
This is a subscription-based licensing model. You can pay monthly or yearly, and there are different tiers.
Most Fortune 500 companies use it, and they find it to be reasonably priced. They have the marketing budgets that would accommodate this product.
View full review »We have standard licensing. I'd rate the affordability six out of ten. It can be a bit expensive. However, it's not too bad as it brings good value.
View full review »Buyer's Guide
Salesforce Marketing Cloud
March 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
768,578 professionals have used our research since 2012.
On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten.
View full review »OS
Olu Samuel
Consultant/Architect at a tech consulting company with 1,001-5,000 employees
The licensing is usually a yearly subscription. I rate the pricing an eight out of ten, with ten being very expensive. Depending on the package you get, there is a limit to the number of contacts you can have. For example, if you have a million contacts in your package, you start paying for each of those contacts once you exceed a million contacts.
View full review »KM
reviewer1438128
Project Manager / Management Consultant at a computer software company with 10,001+ employees
This solution is priced in the medium to high price range.
View full review »NU
Nandini Upparpati
QA Manager at Blue Cross Blue Shield of Massachusetts
Salesforce is an expensive solution.
MA
Mohammad Arif
Technology Strategy Manager at a computer software company with 1,001-5,000 employees
Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive.
View full review »SR
Sérgio Rita
IT Manager at European University
We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling.
KA
KishorAhire
Principal Technical Lead at Tieto Sweden AB
I'm not sure of the exact costs. That's handled at an organizational level.
View full review »ED
Emilia Maria D'Anzica
CEO at growthmolecules
We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that.
View full review »We make educated recommendations about which features would be used to implement our clients' solutions. Our clients engage directly with Marketing Cloud to negotiate licensing costs. In general, the costs are high.
View full review »NT
reviewer1686366
Head of Digital Consulting Team at a mining and metals company with 1,001-5,000 employees
The solution is a bit expensive. I give the cost of the solution a six out of ten.
We need to invest a lot of money upfront for implementation, and there are certain modules, such as Einstein Analytics, which are sold by Salesforce and require extra payment. I am not familiar with all the components of Salesforce, but there is an optional component that requires additional investment.
View full review »My company pays to use this solution.
View full review »MM
Marcelo Murad
Director at Imaginedone
Marketing Cloud is not the cheapest platform. It's probably one of the more highly-priced platforms on the market, but it's the best platform for deals. It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool.
CM
reviewer1853085
Account Manager at a tech vendor with 1,001-5,000 employees
I am unsure of the exact costs. I'm just a user. I don't handle any licensing aspects.
View full review »KW
Ken Watson
Vice President Information Technology at a financial services firm with 201-500 employees
Know that six months on ingesting data is a minimum requirement. You cannot port six months of data, it must be ingested.
View full review »I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price.
View full review »It's normal pricing. The pricing is fine.
View full review »LK
Lenka Kunecova
Senior Channel Sales Executive at a computer software company with 501-1,000 employees
Licensing fees are paid on a yearly basis.
View full review »SP
reviewer1527195
Product Specialist at a tech services company with 1,001-5,000 employees
The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera.
The pricing can also vary depending on the deployment model.
View full review »The solution is paid for monthly.
View full review »Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution.
View full review »KA
reviewer1307439
Regional Sales Engineer at a computer software company with 501-1,000 employees
It is a license per user. There could be a minimum limit, but I'm pretty sure it's a per-user license.
View full review »Not everything sold is vital, but there are advantages to having items like Journey Builder. The platform is worth the money for big corporations who want to take channel services to a higher level.
View full review »SV
reviewer1118124
Chief Marketing Officer- CMO at a tech services company with 51-200 employees
The licensing cost for the solution is on a yearly basis. If you are storing documents and you need more storage, it means more pricing or you have to move the storage to other clouds. To clouds such as Microsoft or Amazon.
View full review »JP
reviewer1249152
General Manager and co-founder at a marketing services firm with 11-50 employees
Our customers purchase the solution so we are not involved with the licensing.
View full review »RK
reviewer1136931
Demand Generation Associate at a tech services company with 501-1,000 employees
We do have to pay for a license. We don't have to pay for any extras.
View full review »AB
reviewer1536546
SFDC Practice Manager at a computer software company with 5,001-10,000 employees
Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive.
View full review »Add more features that include both analytics and visualization.
View full review »Buyer's Guide
Salesforce Marketing Cloud
March 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
768,578 professionals have used our research since 2012.