Salesforce Platform Overview

Salesforce Platform is the #1 ranked solution in our list of top Mobile Development Platforms. It is most often compared to Microsoft Azure: Salesforce Platform vs Microsoft Azure

What is Salesforce Platform?
The Salesforce1 Platform brings together, Heroku, and ExactTarget into one family of cloud services all built API first to help deliver apps that connect products, users, and next generation experiences. Designed for scale and speed, it provides a fast way to build apps with open APIs, back-end services, integration tools, starter templates as well as powerful developer environments; there's no limit to what you can build.

Salesforce Platform is also known as Salesforce1,, Salesforce App Cloud.

Salesforce Platform Buyer's Guide

Download the Salesforce Platform Buyer's Guide including reviews and more. Updated: January 2021

Salesforce Platform Customers
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Salesforce Platform Archived Reviews (More than two years old)

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Shivali Ahuja
Netsuite Specialist at a recreational facilities/services company with 5,001-10,000 employees
Real User
Top 20Leaderboard
Jul 5, 2017
Marketing and Sales lead, Forecasting, Campaign management.

Pros and Cons

  • "Marketing and Sales Lead, Forecasting, Campaign management."
  • "Areas of improvement can be around Engagement of Customers feature and approvals of transactional records."
Managing Director at a tech vendor with 10,001+ employees
Jun 28, 2017
​Improved forecasting, account management, 360 view of customer.​

Pros and Cons

  • "Scalability to configure and integrate."
  • "Easier process to move to Lightning Components."

What other advice do I have?

Define your business processes. Consider customer experience first and then the User experience before thinking about data and financial related benefits.
Learn what your peers think about Salesforce Platform. Get advice and tips from experienced pros sharing their opinions. Updated: January 2021.
457,459 professionals have used our research since 2012.
Salesforce certified system admin at a cloud provider with 51-200 employees
Jun 6, 2017
Its Unique verticals and needs allow the users to avoid writing custom codes.

Pros and Cons

  • "Most of the apps allow you to try out the product before buying it. The trial period depends on the product and varies from a week to 30 days."
  • "I think the search needs to be improved so as to allow for a broader keyword search."

What other advice do I have?

Always try each app before buying it and also, determine the quality of support provided. The App Cloud is not a single product, but rather a multitude of the Salesforce compatible apps, also known as the AppExchange. It is very similar to the App Store or Google Play. I find that the search facility on the AppExchange does not always allow for keyword searching.If I type in the word Form, it will not necessarily bring up all the apps on the exchange that can be used for form processing.If you know the name of the app you are looking for or its publisher then it works well.
Eric Dirst
President / COO / Chief Technology Advisor at DeKonsultere LLC
Real User
Top 10Leaderboard
Jul 15, 2015
Fits Agile development model and easy to use, but has its issues.

What other advice do I have?

The hardest part of using the system is finding the technical resources to do the customization and configuration. I'd recommend getting going with a good contracting firm, but make sure you interview and lock in the resources. After that, I'd recommend you find internal business people who know your processes and happen to have a technical aptitude and get them trained up to be admins and developers. We did that and it worked out great...but be prepared to give them significant raises, promotions, and/or long term incentives to keep them with your company.
Owner at a tech vendor with 51-200 employees
Real User
Sep 16, 2014
Time to Value – Hands-On Winner
The Who, What and Why May 19, 2011 Forrester Research published ‘The Forrester Wave: Platform-As-A-Service For App Dev And Delivery Professionals, Q2 2011”. In this paper Forrester concluded among other things that’s was the leading PaaS platform for business experts but, went on to suggest that two alternative solutions – Caspio and WorkXpress presented good alternatives. The following summary represents my hands-on evaluation of all three solutions, as well as, a few comments regarding Microsoft Azure. As part of my evaluation, I chose to build a project portfolio application on each platform in order to catalog my experiences from on-boarding, application configuration to functionality testing. First, I would like to provide response to a few items highlighted…
Industry Analyst at a tech consulting company with 51-200 employees
May 1, 2014
Salesforce Takes on Mobile App Development Cloud-style
Salesforce today announced ‘Salesforce Platform Mobile Services’, its response to the market opportunity around mobile application development. Salesforce Platform Mobile Services should smooth the development of mobile enterprise app creation and comes with support for analytics, secure access control (single-sign on based on Salesforce Identity) and other libraries of tools. As part of the ‘Mobile Services’ offering, Salesforce is rolling out a new Mobile SDK (availability announced for June) and what the company calls ‘Developer Mobile Packs’, an enriched set of Mobile APIs based on open source (ie popular JavaScript frameworks) that should enable developers to access real-time Salesforce data. -- Value & Differentiation -- PAC believes that the integration and access of…
Director of Operations at a tech vendor with 1,001-5,000 employees
Aug 6, 2013
Salesforce Platform Adds Mobile Support
Salesforce, one of the leading SaaS and PaaS providers, today announced that they are extending their Salesforce Platform to add support for mobile app development. This is a natural development in Salesforce’s platform strategy. For a long time, I have been arguing that PaaS offerings should have support for social and mobile to be part of their platforms. This move by Salesforce is consistent with such an evolution and will help developers build mobile apps that are connected with data stored in Salesforce applications/platform. In today’s announcement, Salesforce talked about the technology as well as go to market strategy. Salesforce Platform Mobile Service includes: Salesforce Mobile SDK 2.0 – Offers a secure connection to data stored on Salesforce infrastructure, allows HTML5…
Senior Architect at a tech services company with 10,001+ employees
Aug 4, 2013
The Sweet Spot
When Cloud Sherpas helps a customer move to the cloud, we usually see the customer move in phases. Recently, we’ve observed a growing trend among enterprise companies, who — having seen positive results from an initial cloud implementation — give us a call a few months later, eager for advice on which areas of their business landscape to address next. We hear questions like… We’ve moved much of our Sales & Marketing functions to the cloud. Which other areas of our business should we now move to the cloud? I have a long tail of apps to deliver this year. Which ones will best leverage the strengths of the platform? Our employees are demanding better mobile access and the ability to much more easily collaborate at work. How can we support them? As a Platinum…