I use Microsoft Power BI and Microsoft Office.

In the market that we have right now, we have CRM solutions from Microsoft, from Adobe. IBM also has the Salesforce CRM solution. Out of all these CRM solutions, Salesforce is the most scalable that we have. It has the capability to integrate well with SAP systems, all the external systems, whether it's an external campaign management system or a marketing tool, or whether it is a reporting or a BI tool, or it is an ERP system. Whatever external system or a legacy system that the company has, Salesforce is very well capable of integrating with those systems. We make use of the APIs.

I've used various analytics tools for business intelligence, including IBM, HubSpot, and Google Analytics. Among them, Salesforce Einstein Analytics stands out as the best, especially regarding user interface and ease of use for tasks like sending campaigns, generating reports, and importing data. Everything from getting and extracting reports to importing data is incredibly easy with this platform. Working with this tool is much simpler compared to others.

We didn't use another product previously. We are using Salesforce as our CRM solution, and it's a part of our CRM solution to do customer analytics.

I have used Tableau.

Previously, I used Ebsta.

We moved to einstein because of vendor consolidation.

No.

Salesforce is my first CRM and I actually like Salesforce. I never used any other CRM so I can't tell you which CRM is better.