We have a business where we deal with a lot of big distributors, but we also have a long tail of small customers. Due to different sizes of customers, we normally don't have enough resources and time to take care of small customers. We normally end up dedicating all of our sales force and all of our power to big distributors. Sometimes, there is no time and no resources to take care of the small ones. So, we decided to implement Sana Commerce as a way to reach out to all those small and medium customers and make sure that they are always taken care of 24/7 or at any time.
It is on the cloud. It is connected to our work cloud ERP. We're using Microsoft Dynamics, and that's our ERP. Our cloud provider is Microsoft Azure. The Sana solution is connected tightly to our ERP. We need an ISB to directly connect it to the ERP, so it is not an on-prem solution. It is a direct ISB, so it is directly embedded into the ERP and the connectivity within both of them is almost native.