I don't have a particular reason for how this solution has helped our organization but I think that this is a better solution to control our process in the company.

I have increased my efficiency and my oral productivity has also improved. If we are manually managing the data somewhere, there are chances that we are missing some data, or we are not able to use some critically important information or some leads that can give us some more sales volume. However, with a CRM, you have a clear, defined pattern of entering the data and you can easily access the data at any time when you request. It really helps me to align my actions toward growth.

Overall productivity improved by more than 50%. I really get increased media volume - twice the current volume. I'm able to use all processes more efficiently. It is really helping my organization to grow more. You can recreate any dashboard report. You can analyze the report on a timely basis and you can also reuse the projects. Projects are the pipelines for our business. We’ve now got enhanced business thanks to pipeline management.

From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach.

We have around 300 to 400 users in the organization. We are mostly accountants and other roles, not related to IT.

I work at a Big Four organization in the business consulting team. We have 50,000 clients. Almost 90% of Fortune 2000 companies are our clients. Within them, there are many smaller business units and entities. CRM tracks all the relationships between different business entities because one parent entity could have 150 or 200 company entities associated with it.

We use the tool to create an opportunity to talk to the companies. We deliver or create an engagement code using it, which then goes into our engagement management platform. Everything else, including invoicing, happens outside of the CRM.

Globally across all of our businesses, the product is largely used to figure out who is doing what kind of work with a particular client. We maintain complex customer hierarchy structures and data points. We try to create and maintain opportunities.

Our sales team is located in different geographies in the world, and their interactions with our customers are being tracked and recorded in the CRM platform. At any point in time, we can see the performance of the salespersons. We can see:

• What is there in the pipeline in the upcoming three to six months?
• What kind of order is available? 
• What kind of engagement is happening? 

All these can be tracked through the CRM.

SAP CRM has improved our sales activities by providing accurate information about the customers which assists the sales team to close deals. It has also improved customer relationships with companies by syncing and storing emails, call recordings, and contacts.

(a) Make intelligent business decisions with enhanced customer insights
(b) Eliminate barriers to productivity and improve sales efficiency
(c) Reduce costs of customer service and field service
(d) Drive revenue and extend market reach