I am familiar with Salesforce and Microsoft 365, but I've never worked with those products. I've used SAP my entire career. Salesforce, SAP, and Microsoft are the top competitors in the CRM space. 

Each one could be a suitable choice depending on your use case and budget. Sometimes Salesforce might be appropriate in the long run or Microsoft 365 may have some additional features a company could use. 

I had the experience of using two CRMs. Both were company-specific. One was this solution, SAP CRM. The second was C4C, Cloud for Customer. The structure is more or less the same. They really help me to enhance my efficiency. And I really appreciate the developer team who has developed this wonderful software.

The reason for us using SAP is we are also using the PRP model of SAP. With SAP, we had previous experience. As a loyal customer, we didn't go to any competition and decided to keep our trust in SAP, as it has delivered results for us. As a loyal customer, we didn't try to switch to any other brand.

We use Microsoft Dynamics CRM in our African offices.

I recommend using SAP CRM in all regions except for Africa. We use Microsoft Dynamics CRM in Africa because we did not have an SAP partner in the region. However, there is now a partner in North Africa, so we will be migrating all of the Microsoft Dynamics to SAP. That said, it will take time.

SAP is more scalable than Microsoft Dynamics CRM. SAP, however, is more expensive, although it provides more benefit to us.

Choosing the solution was the job of the CTO. 

There are a host of factors, including budget and support factors which will really go into decision-making. However, decisions on what to use or move away from is made at the C-suite level.

I have used Salesforce previously.

There were four or five big options for us to choose from. From a core system perspective and scalability, SAP was winning out over Microsoft. Other CRM providers would have been audit clients for our organization. There would be a conflict of interest. Therefore, we could not consider their CRM even if we wanted.

I have used other solutions previously and there is a handful of solutions that are enterprise-grade CRMs. These solutions are PeopleSoft, Oracle, and SAP. There are only a few. 20 years ago, SAP was the market leader, and still is SAP the market leader. Our clients are happy with SAP CRM.

I have used Salesforce.

We're happy with this solution. We're not currently looking for something new. I'm not sure if a different solution was used previously.

I did not use other solutions before I started using SAP CRM.