SAP CRM Overview

SAP CRM is the #2 ranked solution in our list of top Local Government CRM tools. It is most often compared to Microsoft Dynamics CRM: SAP CRM vs Microsoft Dynamics CRM

What is SAP CRM?

SAP CRM provides marketing solutions for big data analytics, social media marketing, segmentation, multichannel campaigns, loyalty, and resource management.

SAP CRM Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

SAP CRM Video

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UA
Worksoft Certify Consultant at a manufacturing company with 10,001+ employees
Consultant
Top 10Leaderboard
Scalable and stable with a good dashboard

What is our primary use case?

We primarily use the solution as a CRM. The customer fills in all of their customer details and we compare against that.

Pros and Cons

  • "The solution is stable."
  • "It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."

What other advice do I have?

The solution overall is quite good. I'd rate the solution eight out of ten.