SAP CRM Reviews

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Real User
Mobile Application Developer at a tech services company with 11-50 employees
Aug 27 2018

What is most valuable?

I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales.

How has it helped my organization?

SAP CRM has improved our sales activities by providing accurate information about the customers which assists the sales team to close deals. It has also improved customer relationships with companies by syncing and storing emails, call... more»

What needs improvement?

They should improve the design to make it more appealing to users.


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What is SAP CRM?

SAP CRM provides marketing solutions for big data analytics, social media marketing, segmentation, multichannel campaigns, loyalty, and resource management.
SAP CRM customers
Brau Union €sterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Mªnchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
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