We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling.

It fits our requirements.  The user experience is really good because it is easy to use. It does not require a lot of time to know just how to go around the SAP tool. 

When you are onboarding a client, it is when managing our products, and assessing the storage capacity for certain SKUs, that is, the different product services. So it is easy to use.

The most valuable feature for me is the flexibility to consolidate the products.

There are many very valuable features. The lead management is great. Once you enter the prospect details, you can create a lead. After creating the lead, you can define whether it can be qualified as an opportunity or not, or it can be rejected based on the volume.

I like the opportunity management. Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment.

You can monitor your visits. For example, if a customer visits, you can easily put in the data. You can plan your visit and you can plan your schedule.

The dashboard feature is nice. You can filter. You can select your requirements based on the industry, for example. We can also prepare a report and use it for the sales agenda from the dashboard.

I am a fan of task management. So what is the thing that, for example, there is a cross-functional team responsible for a particular customer. Being a frontline key account manager, I get the lead and assign some products and tasks to my team. Task management helps us to use our effort in a strategic direction that is very productive. It has really helped me to monitor my work and also helped me to help the customer in a better way.

SAP CRM's most valuable at a branch level. It is the most efficient for us. Also, customer queries are important for us to resolve on time. They are logged into CRM and assigned to different teams. So it's all working well for that.

We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service.

In general, it's not necessarily a feature of the platform, but it's about having a 360-degree view. This means everyone has the same information. Marketing knows what sales are doing, and vice versa. Colleagues in different locations, like Hungary or Austria, are aware of each other's activities.

The tool's most beneficial feature is managing customer data. It is integrated with SAP ERP, especially for pricing and other topics. The integration with other SAP systems works well.

SAP CRM's marketing tools have made creating target groups or segmentation a lot easier. This is because they are connected to the customer database. Previously, we had challenges with separate systems in different countries, but now, with the integration of customer data, it's working very well. It is easier to target the right customer. 

The product comes with a lot of customization options and can be adapted to my company's needs. 

The solution is good for sales and marketing. The integration capabilities are quite flexible on-premise. The cloud version has more features than the on-premise version. The user interface is excellent.

It has a straightforward language, especially when using APIs and object orientation, so that is the most valuable aspect for me. It has call function modules, allowing you to perform tasks without coding everything yourself. We can just call function modules to do the work for us.

We get very good support from SAP.

One of the valuable features for me is email.

I'm not an SAP CRM expert. I don't dig deeply into the features. 

There are use cases where I have supported it and it worked fine.

The initial setup is not too hard.

The solution is stable.

Its scalability is good.

Support has been great.

The architecture, the business functionality, and the features really help the current existing organization.

Integrating the existing SAP CRM with other SAP systems is easy. You would need somebody who has some cross-functional expertise if you work with both non-SAP and SAP solutions.  

The tool is easy to use.

The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations.

SAP CRM is very fast, providing accurate information and good results.

We like that this solution has made our whole accounting function paperless.

We also appreciate that the product is quite user-friendly.

The solution is suitable for all global markets. Certain data-related regulations and policies from data governance or accessibility can be plugged in and localized for each country while maintaining a global data record set. We can move through everything seamlessly.

We started to unify everything on SAP eight to ten years ago. We still have 10% of our entity companies to be brought on SAP. Ten years ago, we had 30 different CRMs used across the organization. Over time, all of it has been successfully brought on board into SAP CRM.

What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage all of those.

The features that I have found most valuable are that our management side can see the report instantly, they can predict the forecast, and see what is in the pipeline. They can predict how many orders they will have in each month. This is one of the good things. One of the main things is that the reports are very  customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly.

The solution is popular in Turkey. Overall, the solution is very good. The product integrates with third-party tools easily. It also integrates very easily with SAP solutions like S/4HANA.

SAP CRM has a good performance.

We value the ease of organization with the solution. All the documents are the same, and we have all the contacts, the telephone calls and the mail we send to the client and the customer. Everything is inside SAP, so we manage only SAP in this case.

I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM.

SAP is very easy to use.

The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well.

The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform.

When we implemented this solution nine years ago it was the best product on the market. It provides good performance. 

The most valuable feature is lead management and integration.

The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable.

We use the solution more as an extra tool, and it's perfect for our purposes.

The solution is stable.

The solution is scalable.

Technical support has been great.

The interface and dashboard are fine.

I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales. 

When we are using SAP CRM we receive more accurate results than using any other CRM system.

SAP CRM integrates well with SAP ERP which is useful. 

SAP CRM solutions provide robust functionality.

From Marketing Planning to Lead Management and Forecasting Analytics, we gain complete customer insight to drive innovation that differentiates our products and services.