SAP CRM Archived Reviews (More than two years old)

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Andray Sander
Real User
Mobile Application Developer at
Aug 27 2018

What is most valuable?

I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps… more »

How has it helped my organization?

SAP CRM has improved our sales activities by providing accurate information about the customers which assists the sales team to close deals. It has also improved customer relationships with companies… more »

What needs improvement?

They should improve the design to make it more appealing to users.

What's my experience with pricing, setup cost, and licensing?

SAP CRM offers a free trial for anyone wanting to test the product before purchasing it. They should reduce the price to target small businesses.

Which solution did I use previously and why did I switch?

I did not use other solutions before I started using SAP CRM.

What other advice do I have?

SAP CRM is helpful in discovering information that is deeply hidden by gaining new insights about customers. It finds new leads and opportunities faster.
Muralidhara H N
SAP Professional at UST Global
Jan 06 2016

What is most valuable?

SAP CRM solutions provide robust functionality. From Marketing Planning to Lead Management and Forecasting Analytics, we gain complete customer insight to drive innovation that differentiates our products and services.

How has it helped my organization?

(a) Make intelligent business decisions with enhanced customer insights (b) Eliminate barriers to productivity and improve sales efficiency (c) Reduce costs of customer service and field service (d) Drive revenue and extend market reach

What needs improvement?

It doesn't provide as much functionality as its competitors.

What is SAP CRM?

SAP CRM provides marketing solutions for big data analytics, social media marketing, segmentation, multichannel campaigns, loyalty, and resource management.

SAP CRM customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

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