SAP CRM Overview

SAP CRM is the #2 ranked solution in our list of top Local Government CRM tools. It is most often compared to Microsoft Dynamics CRM: SAP CRM vs Microsoft Dynamics CRM

What is SAP CRM?

SAP CRM provides marketing solutions for big data analytics, social media marketing, segmentation, multichannel campaigns, loyalty, and resource management.

SAP CRM Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.


Filter Archived Reviews (More than two years old)

Filter by:
Filter Reviews
Filter Unavailable
Company Size
Filter Unavailable
Job Level
Filter Unavailable
Filter Unavailable
Filter Unavailable
Order by:
  • Date
  • Highest Rating
  • Lowest Rating
  • Review Length
Showingreviews based on the current filters. Reset all filters
Andray Sander
Mobile Application Developer at
Real User
Provides reporting and visualization which helps in decision-making. The design needs improvement.

What is our primary use case?

I use SAP CRM as a freelancer and IT professional. This has given me the opportunity to know the software in-depth. I use SAP CRM to manage users and sales teams for the companies who hire me. I show various departments how to use real-time analytics and reporting to make decisions.

Pros and Cons

  • "I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."
  • "They should improve the design to make it more appealing to users."

What other advice do I have?

SAP CRM is helpful in discovering information that is deeply hidden by gaining new insights about customers. It finds new leads and opportunities faster.
Muralidhara H N
SAP Professional at a tech services company with 10,001+ employees
Top 20Leaderboard
It gives us insights into our customers to help us differentiate ourselves from our competitors.