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What is SAS Campaign Management?

SAS Campaign Management lets you get more campaigns out the door in an automated, trackable and easy-to-repeat way. It can help define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and make adjustments to improve campaign performance. SAS Campaign Management enables you to boost customer retention and acquisition rates. SAS Campaign Management is designed for marketers with comprehensive campaign management capabilities without the IT overhead associated with an on-site solution.
Also known as
Campaign Management
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