They enable us to automate all the communication with our clients around commercial campaigns, marketing activities, and also during transactional tasks, basically, any transaction that happens on the account. It is the main preferred way to communicate with the client.

We need guaranteed deliverability, so we use SendGrid to send out invitations for corporate events to guarantee the solution is sent and delivered.

Basically, we have replaced our SMTP server with this solution. (We had three SMTP servers, for development, testing, and production environments).

In the past, every time that there was a bug reported from users telling that the notifications weren't triggered, it was because of an SMTP server or configuration problem (our team does not have any responsibilities on it, it's a matter of infrastructure team).

With SendGrid, we have found a perfect solution to that scenario, and we don't have to involve infrastructure team anymore.

Sendgrid has enabled us deeper visibility to our email performance that simply wasn't there with our previous ESP. with it, we could avoid making pitfalls and tune our practices, so deliverability, open and click rates rose significantly.

It gives detailed stats of each newsletter, which has helped to improve the mail content. Mass mailing is instantaneous, while keeps the from address white-listed on most public mail services.