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Real User
SEO Consultant: Small Businesses & Corporations at a marketing services firm with 51-200 employees
Sep 11 2016

What is most valuable?

As an SEO consultant, the most valuable features for me are the channel reporting, the AdWords module and the ability to download customized reports for each client's specific needs.

How has it helped my organization?

Google Analytics provides much insight into a business. Beyond just seeing ROI, Conversion Rates & Click Through Ratios.

What needs improvement?

Obviously, it would be better for SEO to really see which keywords were used to enter a site as opposed to (not provided) or (not set), but with customized landing page reports, you can still get some great insight into how customers are... more»

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