Basically, the solution enables us to have master data management for product information or for products. We are a wholesaler with multiple companies within the group, and STEP enables us to manage cross-company products that are used by one or more companies in a very detailed way. It is handling market standards like ETIM.
The main use-case is to enable us to get data from all possible data sources like vendors and data pools, for instance, to enrich the product information both with assets, as well as attributes. We can now manage the data properly and distribute the product information data that we have to different channels.