Tableau Pricing

ROMIL SHAH - PeerSpot reviewer
Deputy General Manger - Information Technology at Nayara Energy

Tableau is a little cheaper as compared to Power BI and other technologies that we have used in the past. However, if the business users in our organization want to make presentations, Tableau has been asking us to purchase a Tableau Creator license, and $35 per month is expensive for business users.

Power BI is giving a free desktop version for business users to connect to any data source and build their own dashboards. That's why we have proposed to use Power BI for most of the business users in our organization. We wanted them to be able to create charts and presentations for the management, and we didn't want to spend $35 per month on a Tableau Creator license. We tried to give them a Tableau Explorer license. We had purchased 15 licenses, but the Tableau Explorer license had a limitation where it did not allow business users to connect to their own data source. So, they had to come to IT to connect to the data source, which didn't work well for us. That's why we told them to use Power BI Desktop. This is where Power BI wins over Tableau. 

In 2011, we had purchased perpetual licenses for Tableau, and at that time, they were selling its perpetual license at $1,500. We had purchased these licenses for our business users, and they were making a lot of visualizations for presentations, but about a year or two ago, Tableau stopped issuing that license. Tableau can come up with a basic license for connecting with Excel because most of the business users only connect to Excel for preparing their visualization. They can provide one or two connectors at a cheaper rate than the Creator license. It would help them in promoting it to more business users and increase users across the organization.

Most of our users are on the field, and because we are not on the cloud, one of the challenges with Tableau was about giving access to them. They didn't want to log in to Tableau Mobile, and they wanted the data in email. We have around 400 territory sales managers who want to see the data in email. When we have to publish that, Tableau charges us per user, even if they're not going to the dashboard to view it. For sending an email, they charge you per user. So, if I have to send an email to 400 users who don't even use dashboards, it becomes expensive. That's why we moved to MSBI, which is free for us. We have bought a perpetual core-based license, and we can send an email to unlimited users. We no longer use Tableau in this use case.

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TM
Senior Capacity Planner at a financial services firm with 10,001+ employees

Its price is a concern. It is more expensive than Power BI. My guess would be that it is $1000 or less per year.

We might go for Power BI in the future because of its umbrella with Microsoft licensing. It is much cheaper for us to use Power BI, and some folks will go in that direction because they don't want to pay the higher license.

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Amir Tolba - PeerSpot reviewer
Business Analyst at Educational Testing Service

Pricing might be slightly more expensive than some competitors, but for our organization, the cost hasn't been an issue.

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Buyer's Guide
Tableau
March 2024
Learn what your peers think about Tableau. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
767,995 professionals have used our research since 2012.
RD
Senior Manager.Marketing Strategy & Analysis. at a marketing services firm with 10,001+ employees

We are on an annual license which costs us $1,400 which is very expensive. Microsft BI is less expensive.

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YA
Data Visualization Specialist at Data Catalyst

At $70 per month, I think the price is a bit scary. I have a small consulting firm in Ghana, working in about 15 different African countries, and when it comes to our part of the world, $70 a month is a lot of money for software.

In fact, where Tableau was approved for use in Gambia, I had the EU pay for three years. But I know it's expiring soon, and I don't think they will have the money to renew. I don't know how they're going to do it. When you come to Africa, especially when you're on the net, we don't use it so much, so I don't know if there is something that they can do about pricing for people in the African continent.

Yet recently, I trained 265 medical statisticians on how to visualize their data, using Tableau Public. They were so happy. And they thought, "Oh, this is very easy for us to do." But when they asked me about the price and I told them, they said, "$70? But we can't pay."

So that for me is a problem here. And, mostly, it's a problem for everybody. There are some companies that can easily afford it, but the majority of companies cannot.

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Roshan Jayakodi - PeerSpot reviewer
Consultant - Data Engineering at South Asian Technologies

I rate the product price in the Indian region a seven to eight on a scale of one to ten, where one is a low price, and ten is a high price. For the other regions in the world, the price of the product might be average. The additional cost attached to the product crops up when users plan to use the product on an on-premises model.

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Wonjae BAE - PeerSpot reviewer
Senior Managing Director at dfocus

In Korea, the tool's pricing depends on the scale of usage. For instance, it's reasonable for a department with fewer than 50 users to adopt Tableau, like sales. However, the pricing becomes an issue when considering an enterprise solution for a larger user base, say 10,000 people.

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it_user1192905 - PeerSpot reviewer
Chief SAP - ICT (Digital & IT) at a energy/utilities company with 1,001-5,000 employees

The pricing of the solution is a bit high.

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GC
Senior Team Lead at Peristent Systems

The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges.

There aren't any other costs over and above that.

Apart from that we had database licensing. So because we used Snowflake as a cloud database.

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AE
Fintech Project Manager at a comms service provider with 10,001+ employees

We pay for the enterprise license for Tableau. The licensing could be cheaper and more flexible. 

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SN
Tech Lead at MindTree

SAP and Tableau have different pricing models. Their code-based license is around $13 to $15 per year. I don't think Tableau has a code-based licensing model at all, so those enterprise tools are on the higher side.But on the other hand, Power BI is on the cheaper side compared to Tableau. Power BI is much more affordable and also good.

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AK
Assistant Manager at a retailer with 10,001+ employees

In Indian Rupees, Tableau costs about 30,000 to 40,000 per year. 

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Daria Maslovets - PeerSpot reviewer
Analytics Lead/Tableau Integrator at SOFTICO

The price is still quite high for many Tableau customers. That said, the company understands the value the solution provides. That, and the integration process is so much easier with Tableau. Even with the licensing being so high, it is worth it due to the simplicity and finally, they see the financial return of using the product.

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RP
Manager BI/Analytics and Data Management at a healthcare company with 10,001+ employees

I have no knowledge concerning the licensing costs of Tableau. 

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IH
Independent Consultant at Agility Analytics
The product's price is relatively inexpensive and manageable for enterprise-level companies. However, they could reduce the cost or offer discounts for smaller companies. View full review »
AM
Global Data Architecture and Data Science Director at FH

Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. 

Tableau has various prices for various models such as Creator, Designer. 

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YA
Data Visualization Specialist at Data Catalyst

It is a bit difficult for some people when they hear $70.00 per month, as some solutions are available for less than $10.00 or for free. What I always tell my trainees is that it is not so much about the cost, but rather, how you can quickly get the insights you have derived into the minds of your audience or stakeholders.

It is important to consider the ease of use. If a product is free but usability is a problem then it is not actually free because it cannot be even used.  

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BA
Senior Director BI & Analytics at Hertz Global Holdings, Inc.

The initial cost that is set according to CPU cores is expensive. You need to go with at least thirty-two CPU cores for five thousand or more users.

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MR
Data Teamlead at Elmenus

For data extraction and analysis, Tableau is better than any other tool I have used with the same pricing model.

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SP
Senior Data Analyst at a real estate/law firm with 10,001+ employees

Tableau's pricing structure is unusual. So let's consider all the other competitors in the market. For example, we have products like Tableau, Power BI, Cognos, and QlikView in the data visualization segment. Compared to those, Tableau is quite costly. Their desktop version is expensive, and if you're using their servers, it's even pricier. Of course, they give discounts to bigger organizations. For example, we are premium customers to them, so we are getting it at a different cost, but for an individual, it's costly.

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PC
Associate at a financial services firm with 10,001+ employees

In general, if someone is new and wants to learn Tableau, it's around $70 per month.

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HK
DW/BI Architect at a retailer with 10,001+ employees

Licensing is slightly on the higher side compared to other products, such as Birst. There are different licensing options so you really have to be careful when choosing them. I recommend that you discuss your needs with the salesperson and try to negotiate the price.

In general, the price is slightly higher than products such as Power BI and Birst.

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BC
IT Manager at Glovis Europe

Basically, we prefer a permanent license. A one-time charge is much better.

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RS
Business Analyst at a media company with 10,001+ employees

Tableau is an expensive tool for smaller firms.

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Jagannadha Rao - PeerSpot reviewer
Lead Data Scientist at International School of Engineering

Its price is reasonable. Everything is included in the license.

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SA
Founder and CEO at Information Age Consulting

The pricing of the solution is very good. We find it much cheaper than other options.

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UD
Manager, Business Intelligence at a healthcare company with 5,001-10,000 employees

It is more expensive than other solutions.

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CC
Partner at Bambino & Partners

I have a Tableau license. It's very, very cheap. For the use and the capability of the software, it's $70 per month, it’ an awesome price.

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AG
Digital Strategy Manager at a energy/utilities company with 10,001+ employees

We bought a monthly license as we were not able to continue with it long-term. It was simply a specific client requirement that was not needed forever.

The pricing of Tableau is a bit on a higher side compared to Power BI, however, for us, it didn't matter much as we were charging it to the client. That said, for a normal end-user, it would be considered a bit pricey compared to Power BI.

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ST
Operations & BI Analyst at American Hospital Dubai

The pricing is $70 per month. You have to pay about $800 or something in that ballpark annually for one license.

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CC
Partner at Bambino & Partners

The price is good. The price could be higher for the quality of software, so they revised the pricing in this version, and I agree with the price for top version. The top version costs about $70 per month, and the price is cheap for the quality.

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PB
(2IC) Senior System Analyst at a insurance company with 10,001+ employees

Buy 50 at a time. Project your use base every three months, and project your requirements forward, so you can meet demand for licenses by having them available.

We have also added the vendor into our internal order system for ad hoc requests that we meet the needs of those that want a license on their own terms.

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Aruna  Basnayake - PeerSpot reviewer
AGM - Digital Engineering & Strategic Solutions at DMS Software Technologies (Pvt) Ltd.

The pricing of Tableau should be better to remain competitive in the market, especially when compared to alternatives like Power BI. By adjusting the pricing, it can appeal to a broader range of markets and attract more customers.

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AN
Solution Architect at a computer software company with 201-500 employees

Cost is where tools like MicroStrategy, Power BI, or Spotfire come into play. Cost-wise, Tableau is a little bit costlier than other tools such as Power BI.

I have been using Tableau all these years, but about four years ago, Power BI came out at a very low cost. Their desktop version was free from the beginning. Power BI Desktop has always been free, whereas Tableau Desktop is costly. When it comes to cost, people prefer Power BI because it integrates very well with Office 365. You don't have to worry about integration with Teams or SharePoint.

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AG
Senior tech architect at a computer software company with 1,001-5,000 employees

It's an enterprise solution, and we have all licenses. Tableau has multiple licenses; there is a reader, a developer, and an administrator.

If there are 50 or 100 users wanting to use Tableau, it's pretty expensive. The license is very expensive. We have 20 to 30 users in our company.

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SK
Manager, BI & Analytics at Perceptive Analytics

I believe it has a lifelong license, and once you purchase it, you don't have to renew it, but I'm not sure.

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BW
Lead of Business Intelligence at a energy/utilities company with 10,001+ employees

The professional version of Tableau is quite expensive. This is in comparison to some other products, such as Microsoft BI, which is only $110 per year.

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Shady Mogawer - PeerSpot reviewer
IT Manager at Arabian Cement Company

We have a standard license that we renew yearly.

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RD
Owner at Richard Duggan Pty Ltd

It is expensive when you compare it with Power BI. It should be cheaper.

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TS
Senior Manager Analytic & Insights at a hospitality company with 10,001+ employees

The price of this solution could definitely be lower. It's quite expensive. We're on a monthly subscription — I am not sure exactly how much we pay.

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JM
Data Warehouse Manager at a construction company with 10,001+ employees

Pricing continues to be a sore spot. Desktop licensing discounts in bulk do not exist, which is challenging for a non-profit. Server core licensing is also prohibitive from an expansion standpoint.

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AG
Associate Director at a financial services firm with 10,001+ employees

The pricing can't compete with Microsoft, for example, which basically gives their BI product away for free to those that purchase cloud products.

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it_user251337 - PeerSpot reviewer
DHS HQ at a government with 10,001+ employees

License small scale and run with it to get a business case going on its use. Give the licenses only to those analysts you want to do quick turnaround visualizations and those that know the data sources/data (those that don’t will just have access to tool and that compounds a problem with giving you something nice to look at but no meaning behind it, which I wouldn’t recommend). Look to existing platforms of one’s current BI environment and see if you can have a server license which can reduce the per user licenses.

I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually, rather than buy straight up licenses that you lock to a baseline version and have to pay for upgrades later on. It limits how many users you can get on the thing, and it's not like you will use it all the time.

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it_user424317 - PeerSpot reviewer
Director, Business and Clinical Analytics at a healthcare company with 201-500 employees

Licensing can be expensive, so it’s best to determine scope and implementation plan.

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Salma Hosni - PeerSpot reviewer
Senior Customer Success Engineer at a educational organization with 51-200 employees

For me, for right now, the price is reasonable. Tableau is free.

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MS
Director - Technology Operations at a educational organization with 10,001+ employees

I can't speak to the pricing. We're a global company. Another team deals directly with contracts. 

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SS
Program Manager at a non-profit with 1,001-5,000 employees

The price is competitive. We always consider pricing when considering a new solution. We are a non-profit, and pricing is a huge concern.

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it_user237714 - PeerSpot reviewer
Business Analyst at a financial services firm with 10,001+ employees

Tableau has a free trial, free versions for academic scholars/faculty, and a free public version. The paid versions are a little pricey, but likely worth it.

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reviewer1545645 - PeerSpot reviewer
Data Management and Analytics Manager at a comms service provider with 1,001-5,000 employees

There is a license required, we pay an annual license which is priced fair.

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SS
Assistant Vice President at a tech services company with 10,001+ employees

If they want to be competitive in the market, the price must be improved.

They should allow more than a 14-day trial version. It should be a longer duration otherwise no one will want to learn it.

Tableau is $35, whereas Power BI is only $9.90. Tableau is not competitive and should reduce its price.

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Rajdeep Biswas - PeerSpot reviewer
Technical Architect - Sr. Manager at Axtria - Ingenious Insights

Pricing is not bad. It's competitive.

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it_user712779 - PeerSpot reviewer
Works at a insurance company with 1,001-5,000 employees

Not sure about this, except that Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)

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it_user493419 - PeerSpot reviewer
Product Manager - Emory University (Tableau) at a university with 1,001-5,000 employees

The pricing is a little steep. However, if used correctly, the improvements in productivity will more than outweigh the cost.

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Syed Fahad Anwar - PeerSpot reviewer
Principal System Developer at HHRC

There is a license for the use of this solution and it is on a per-user basis. The server is free but the users you have to pay for.

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AM
Pre-Sales Technical Consultant at a tech services company with 10,001+ employees

Tableau pricing and licensing is on the high side for a small company, but it’s competitive among its peers. They offer a monthly subscription for their cloud service.

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it_user569868 - PeerSpot reviewer
Data Analysis Team Leader at Viber

Tableau pricing is low compared to other solutions that are in the market; for small-medium businesses, that would provide good cost-effectiveness. For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive.

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it_user3678 - PeerSpot reviewer
BI Consultant, Author, Trainer on Tableau Software, Speaker with 51-200 employees
Tableau Desktop is $1999 per named user (Professional version). There are no add-on fees. Mapping, census demographics, R interface, ALL data connectors - are all included... From my perspective, and from my client's perspectives, the pricing model is ideal. You get it ALL for one price - no issues after the fact... View full review »
AS
CEO at a tech services company with 1-10 employees

The pricing for Tableau is the same as the other products in the market. I haven't checked Tableau's price recently, but I don't think it is a factor when choosing the tool.

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SB
Fleet Reporting Specialist at a pharma/biotech company with 10,001+ employees

We have a global package but I'm not involved in licensing and don't know the cost.

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it_user338343 - PeerSpot reviewer
Advisor at a retailer with 501-1,000 employees

The pricing and licensing are generally high with Tableau. I thoroughly encourage their recent initiative of going to a “Tableau as a Service” business model, which aligns well with enterprises and also small and medium sized organizations. It even works for individuals who would like to learn Tableau and its core strengths.

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it_user72435 - PeerSpot reviewer
Solution Architect at a healthcare company with 1,001-5,000 employees

Licensing costs continue to increase in Tableau and in QlikView, which we also use, forcing us at some point to consider consolidating to one and/or turning some existing/owned MicroStrategy licensing inward to replace, if the upward pricing trend continues.

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AK
BI Specialist at a educational organization with 501-1,000 employees

Before looking at the pricing/licensing, research all of the employees’ needs. Make a matrix with their needs and the available BI platforms on the market, checking which platform addresses the way your business way-to-do. Then, determine which users will use the platform to see information, to create information and to build information.

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it_user421578 - PeerSpot reviewer
VP, Business Insights at a tech services company with 51-200 employees

My clients find the price tag for the desktop edition high, so they typically try to use the server/interactor edition, which for an analyst just doesn’t provide enough functionality to get the job done. Hopefully, as Tableau builds scale, they will be able to bring the price of the desktop edition down and get on more desktops, like Excel.

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KB
Managing Partner at a tech services company with 51-200 employees
Tableau has reasonable pricing similar to Power BI. It doesn't have any hidden costs. View full review »
AE
Business Intelligence Analyst at a government with 10,001+ employees

The price of Tableau could improve. The license is too expensive. 

There is a 14-day trial version available to those who want to try it.

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AG
Director at Decision Science

Tableau's licensing is pretty straightforward and simple. 

However, Tableau is a company that does not respect partners. Tableau is a company that overlaps and steps onto the partners' total deal. We had a very good example in Panama with one of the biggest companies in the country. They stepped in without notice, without having a partner laid out. The company turned down the deal and took it another year and a half to resurface. Finally, when it was close to closing, Tableau stepped in and messed it up. That is a common behavior of the boss company in Latin America.

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PK
Product Manager at Rabita Software

The pricing is expensive. 

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it_user844137 - PeerSpot reviewer
IT Manager at California Department of Corrections

The cost is high.

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it_user494277 - PeerSpot reviewer
Director, Strategic Data Analytics at a financial services firm with 501-1,000 employees

Make sure you plan it into the 5 year plan - how many licenses you will need, etc.

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it_user434919 - PeerSpot reviewer
Sole Proprietor at a tech consulting company with 51-200 employees

I am unable to provide pricing/licensing advice; the licensing is provided through the school with keys for each student to obtain a desktop version.

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it_user357624 - PeerSpot reviewer
Manager Business Intelligence and Analytics at a hospitality company with 1,001-5,000 employees

Negotiate the server license. The desktop license price is pretty set.

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it_user4008 - PeerSpot reviewer
CEO with 1,001-5,000 employees

If you're making a structured, strategic purchase, make sure that you have a plan for professional training.

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BW
Technical Lead at a computer software company with 1,001-5,000 employees

Its cost is quite high. A corporate license costs about 150-200K per year for all the users, but there was probably some discounted amount. This cost includes everything.

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XH
Senior BI Manager at a comms service provider with 10,001+ employees

We are paying an annual licensing fee.

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PA
Lead Data Architect at a computer software company with 201-500 employees

Its licensing cost should be improved.

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JJ
Principal Partner at a tech consulting company with 51-200 employees

Tableau is not as cost-effective as Microsoft BI.

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CR
Director Consultoria at tecnoscala consulting

Be careful with the Tableau Viewer's licenses, and stay with the right number of users.

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KS
Manager Technology at a tech services company with 10,001+ employees

Tableau is an expensive solution, though it comes with its advantages.

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AF
Ejecutivo de cuentas at Kantar Worldpanel

I like the payment model. For the people who need to create, they buy their licenses. Everyone else can use the free Tableau Viewer. This is much better than some of the competitor products, which require full licences for everything.

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it_user91872 - PeerSpot reviewer
Senior HR Analyst at a financial services firm with 501-1,000 employees

Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company. Note that for others to interface with a published report on your server, they need what’s called an interactor license. We acquired several guest interactor licenses in order to lend out to departments so they can see the benefit of accessing their reports on the server vs. static reports. This encourages them to purchase their own interactor licenses or at least plan to purchase when preparing their budgets for the following year.

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it_user349755 - PeerSpot reviewer
President at a non-profit with 51-200 employees

I would recommend lowering the licensing cost per user.

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Steve-Jose - PeerSpot reviewer
Senior Research Analyst at a consultancy with 1,001-5,000 employees

I'm using Tableau Public, which is free.

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JR
IT Manager of Integration at a non-tech company with 1,001-5,000 employees

I'm not sure about our licensing costs at this time. We have changed license models during the journey.

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JP
Product Consultant at a tech consulting company with 1,001-5,000 employees

Tableau has core-based and user-based licensing, and it is tied to scalability. The core-based licensing is about you buying a certain number of cores, and there is no restriction on the number of users who can use Tableau. The restriction is only on the number of cores. In user-based subscription licensing, there is a restriction on the number of users. Big companies and government organizations with a lot of users typically go for core-based licensing.

User-based subscription licensing is a more common model. It has user roles such as creator, explorer, and viewer. A creator is someone who does the groundwork or development work. An explorer is someone who is into middle management but is not technically savvy, such as a category head. A viewer is like a typical decision-maker in senior management. For each role, Tableau is priced differently. The viewer role has the minimum price, and the creator role has the highest price. This pricing is available on their website. Everybody can see it.

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RA
Architect at a tech services company with 1,001-5,000 employees

It is reasonable and cheap as compared to other major tools. It has a good price, and people go for it because of its pricing.

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it_user614262 - PeerSpot reviewer
Software Development Engineer at a financial services firm with 501-1,000 employees

The quote is only valid for 15 days. There may be price changes (after 15 days) that might impact your cost and finance budget.

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it_user244335 - PeerSpot reviewer
Program Manager (Graduate Assistant) at a university with 1,001-5,000 employees

A bit costly, but worth investing.

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it_user374601 - PeerSpot reviewer
Assistant Vice President, Institutional Analysis at a university with 1,001-5,000 employees

Pricing/licensing comes in two methods; named users and core licensing. We started with named user accounts, buying only what we needed when we needed it. As demand for the platform grew, we upscaled to core licensing. That approach was practical for us.

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it_user387408 - PeerSpot reviewer
Consultant Director at DataBound Solutions

Go through the exercise of planning short and mid-term to understand what the best licensing model is e.g. per Core vs. Named Seats, number of Designers, etc.

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WL
Vice President at a financial services firm with 10,001+ employees

Tableau's price should be lower so more people can access this application.

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SV
Senior Consultant at ICTPro

Tableau's prices are relatively high for our market. I am from Serbia, so many companies in this market don't have the ability to pay for expensive software. My clients are quite satisfied with a lot of Tableau's qualities except for the prices.

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AC
Project Manager at a local government with 51-200 employees

It's my understanding that the pricing of this solution is quite reasonable and very competitive. That said, I haven't really done an in-depth comparison against competitors.

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DK
BI technical analyst at a government with 11-50 employees

This solution is a bit expensive.

The pricing options have become more difficult over the years. I think they are bordering on pricing themselves out of the market. They need different pricing options for various-sized businesses. Where my organization is a large organization, we are happy to pay a higher price because we can leverage the products very extensively. For smaller enterprises, different pricing options would be good.

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Muhammed Shafad - PeerSpot reviewer
Senior Data Analyst at 6d Technologies

The price of Tableau is high, although there are different types of licenses available.

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it_user110451 - PeerSpot reviewer
Works at a energy/utilities company with 1,001-5,000 employees

So far we're just using the Tableau Desktop, so just the licenses for that. The Reader is free to deploy. We've just started to pilot Server.

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it_user205026 - PeerSpot reviewer
BI Architect at a healthcare company with 501-1,000 employees

Tableau pricing is competitive with the other options available in the market.

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MJ
Solutions Architect at a computer software company with 1,001-5,000 employees

There is a license for this solution and we pay on an annual basis.

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MH
Manager at a tech services company with 1,001-5,000 employees

The solution is quite expensive.

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it_user150693 - PeerSpot reviewer
Developer with 501-1,000 employees

I’m not in a position to make a reliable evaluation of ROI. However, I can firmly say that the cost of licenses is pretty fair and surely more convenient compared to other competitors.

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it_user221823 - PeerSpot reviewer
Architect-Technology at a tech services company with 10,001+ employees

The price-war has already begun among competing tools. However, I still believe Tableau is fairly priced and there are multiple options.

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it_user158718 - PeerSpot reviewer
Sr. Tableau Architect at a financial services firm with 1,001-5,000 employees
it_user94263 - PeerSpot reviewer
Senior Developer at a pharma/biotech company with 501-1,000 employees
Unknown as I am a power user and not a site admin nor involved in anything to do with license costs. View full review »
JW
Global Head of Professional Services at a tech services company with 11-50 employees

It is fairly expensive. I have no idea what they paid. We were on an enterprise license, so whatever it is they licensed at the enterprise level is what we paid.

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HV
CEO at Bi Solutions S.A

Pricing could be better. I believe they should offer better pricing for deployment in small to mid-sized companies. Tableau needs to change the pricing model and offer a monthly option. This is the principal benefit their competitors offer. If companies can pay month-to-month, it would provide more opportunities for them.

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it_user454167 - PeerSpot reviewer
Manager, Business Intelligence at a tech services company with 10,001+ employees

The price is perfect, as the ROI is superb.

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it_user366207 - PeerSpot reviewer
Partner at a tech services company

If the price was cheaper, then my rating could have been a perfect 10 ;)

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it_user125886 - PeerSpot reviewer
VP Strategy, Global Delivery & Operations at a tech services company with 501-1,000 employees

Our use case is met, but the pricing is still a matter of concern.

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ONUR ÇALISKAN - PeerSpot reviewer
Managing Partner at INFOLOJIK

This license is on a yearly basis.

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DR
Presidente at EDR

The price could be improved.

Licensing fees are paid on a yearly basis. 

The licensing is by addition, we currently have an administrator and the viewer.

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it_user720510 - PeerSpot reviewer
Consulting Head

Tableau is very good as a starting point for a BI system and environment with relatively low cost. But it's not easy to expand to enterprise level because there is no discount pricing strategy.

Some customers choose Tableau for small systems, but they choose other solutions for enterprise requirements, to reduce costs, even though they know Tableau is a better product.

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it_user145740 - PeerSpot reviewer
Consultant at a financial services firm with 5,001-10,000 employees

Standard software license cost to setup initially and an optional maintenance fee which include version upgrades. On balance, the costs of software balance nicely against the user experience because you probably wouldn’t need to spend a great deal on training as the product is straightforward to use. I continue to use Tableau in my free/personal time but have been using Tibco Spotfire much more frequently in my professional capacity, so will look to update my review of that software as well

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it_user149223 - PeerSpot reviewer
Senior Engineer, Big-Data/Data-Warehousing at a manufacturing company with 501-1,000 employees

Don't buy licenses until there is actual demand - buy a couple of full desktops and a couple of cloud licenses and grow from there ONLY when you have tables/reports/dashboards for users.

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it_user361425 - PeerSpot reviewer
Technical Lead at a healthcare company with 10,001+ employees

An Interworks license is required if you do not directly purchase it from Tableau.

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JD
Expert Analyst at a tech services company with 501-1,000 employees

The licensing model of Tableau has changed since we initially purchased it three years ago and it is more complicated, and I have found it to be more expensive. They have lost market shares to Microsoft BI. My company will probably change solutions this year because of the increased pricing model.

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AU
Senior Data Analyst at a consultancy with 10,001+ employees

It is a bit overpriced. They could decrease the price a bit.

When compared to Power BI or Qlik, Tableau is overpriced when you go with creative licenses.

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AM
General Surgeon at a healthcare company with 51-200 employees

The solution is very expensive. If you have many users then it is going to cost your company a lot of money.

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HM
Performance and Business Intelligence Specialist at a transportation company with 1,001-5,000 employees

The price of Tableau is reasonable compared to other products. One thing to keep in mind is that price is not the only thing to consider. The first time that you want to test any BI tool, you have to give the user some time to work with it and learn it. This means that the trial period should be as long as possible.

Many startups can't afford most of the BI tools, so they are looking for open-source platforms.

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PM
Operations Manager at iWantGreatCare

Check that you need the functionality that you pay for - Tableau is not cheap. 

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Saumya Jain - PeerSpot reviewer
Product Manager at TCG Digital Solutions Private Limited

Licensing is charged per user, I believe. Even if they're just providing you a minimum specification there will be added costs if you need more processing power. If you want to connect to the data sources, then that needs to be included in the complete solution. It's an adaptive cost. 

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AG
Business Intelligence Manager at a computer software company with 51-200 employees

I am quite pleased that Tableau has now revised their pricing and licensing. The initial model was quite expensive but the current model allows you to scale up as you need to and it is far more attractive. The ability to license on a per user per month basis is now very affordable.

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it_user639489 - PeerSpot reviewer
Enterprise Risk Manager at a transportation company with 1,001-5,000 employees

The Desktop and Professional version pricing is straightforward. Cannot comment on the Server licensing aspect.

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it_user151629 - PeerSpot reviewer
BI Expert at a tech services company with 5,001-10,000 employees

Really work across the organization to understand the user personas of your audience. Who is a builder, who is an audience member? Being able to set up the server licensing right (core vs user seats) is the fastest way to manage your costs. Paying for users you never setup or buying expensive desktop licenses for users who can solve their users with web editing on the server are the two biggest expenses.

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it_user286257 - PeerSpot reviewer
Director of Analytics at a tech services company with 51-200 employees

The pricing and licensing model is very simple. There is one price for Tableau Desktop and two types of enterprise prices. You always know which price you are going to pay.

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it_user265299 - PeerSpot reviewer
Senior Engineer Business Intelligence with 10,001+ employees

Pricing of the tool would be expensive for any small organization. I would suggest sitting with the vendor's relationship manager to discuss your strategy and the pricing model you’re looking for.

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it_user239409 - PeerSpot reviewer
Senior Analyst at a government with 501-1,000 employees

A non-complicated licensing scheme exists for the desktop version. Buy, activate and use. Licensing was easily manageable with a license key that could be activated or deactivated on a system as required.

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it_user92844 - PeerSpot reviewer
Director at a tech services company

Research the variety of licensing schemes and choose the best one for your organization.

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PC
Cloud Solution Consultant at a computer software company with 201-500 employees

One of the biggest drawbacks of Tableau is the price, it is expensive. The price should be reduced.

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AC
Project Manager at a government with 51-200 employees

I downloaded the solution online for free.

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JG
Subject Matter Expert, IT Operations Management, CS Professor at a educational organization with 501-1,000 employees

The price of Tableau is too high.

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SM
Senior Software Engineer at a tech services company with 1,001-5,000 employees

The solution is expensive but it depends on the customer's needs which will determine the cost of the licensing. How much they require and what package they want.

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LG
Project Development Coordinator at ALIMENTOS ITALIA

Mainly, there is a free download version but with limitations that allow the user to evaluate and then contact the service provider for their respective installation and deployment.

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it_user185988 - PeerSpot reviewer
Delivery Planning & Implementation at a comms service provider with 11-50 employees

If you are a student Tableau provides a 1 year license for desktop version. You can also publish your work on Tableau Public.

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it_user120990 - PeerSpot reviewer
Manager - CRO at a tech company with 501-1,000 employees

Their price is as per industry standard and any company in analytics business will be comfortable with the pricing plans.

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it_user278760 - PeerSpot reviewer
Portfolio Analyst at a insurance company with 501-1,000 employees

Pricing is certainly a bit expensive.

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MK
Consultant at a insurance company with 10,001+ employees

Pricing is very competitive.

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it_user326526 - PeerSpot reviewer
Senior Business Analyst at a logistics company with 1,001-5,000 employees

Server versions are not cheap and pretty similar for both Tableau and QlikView in terms of price. I don't see a big difference; it really depends on your organization's need.

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it_user163317 - PeerSpot reviewer
IT Admin at a tech company with 51-200 employees

No complaints. Reasonable price for professional version.

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ED
Founder, CEO, & President at Krystal Sekurity

It cost us US$3,000 for the initial setup.

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it_user150654 - PeerSpot reviewer
Consultant with 501-1,000 employees
Commercially sensitive. View full review »
it_user722229 - PeerSpot reviewer
IT Instructor at a university with 1,001-5,000 employees

Pricing is fair for small business groups, but it also depends on the scalability that they need with the cartographic integration for better maps.

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it_user244824 - PeerSpot reviewer
Lead Knowledge Analyst - Advanced Analytics at a consultancy with 10,001+ employees

The pricing is complex and could be simplified.

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it_user241104 - PeerSpot reviewer
Lead Software Engineer at a tech vendor with 10,001+ employees

Always buying the latest Tableau Desktop Professional is too expensive for an individual analyst/developer.

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it_user163569 - PeerSpot reviewer
Engineer-Product Development with 5,001-10,000 employees

We’d bought 10 licenses initially and cost was discounted by $100 per license. No day-to-day cost but, we’ll need to pay maintenance of $500 per year.

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FW
Business Intelligence at a tech services company with 5,001-10,000 employees

You do need to pay a licensing fee, however, there aren't any additional costs. 

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it_user512082 - PeerSpot reviewer
ProductEngineer with 51-200 employees

I think Tableau could try to have different types of pricing and licensing packages, since there are a variety of users with different needs. For example, some users prefer to buy a license for one time only and use the service without upgrade for a long period of time, but some prefer monthly subscriptions.

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it_user296670 - PeerSpot reviewer
Sr Programmer Analyst at a construction company with 1,001-5,000 employees

If the user base is huge, try getting enterprise level licenses. If not, you can get desktop licenses for power users.

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SR
Data Analyst at a tech services company with 11-50 employees

It is reasonable based on what it offers.

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PA
Research & Development Expert at a energy/utilities company with 11-50 employees

Our company hasn't yet made a decision on the product in terms of long-term usage. I'm not sure what the licensing status is at this point.

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it_user147069 - PeerSpot reviewer
Tableau Lead with 1,001-5,000 employees

It is expensive but worth it. I would prefer a lower license cost or an increase in the allowed # of users per license.

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it_user193389 - PeerSpot reviewer
Manager at a tech services company with 501-1,000 employees

Desktop Pro is US$ 1,999 each.

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it_user261888 - PeerSpot reviewer
Analyst at a consultancy with 51-200 employees

Pricing is steep.

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it_user90192 - PeerSpot reviewer
IT Manager with 1,001-5,000 employees

Tableau has both core-based licencing (for higher number of consumers scenario) and subscription based licences (for limited users scenario) - chose appropriate licencing based on your estimate of number of users.

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KD
Solutions Engineer at a computer software company with 201-500 employees

Tableau has variable licensing models, the cost is usually based around the number of developers and users. 

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it_user563166 - PeerSpot reviewer
Business Intelligence Manager at a non-tech company with 10,001+ employees

To be careful about the specific functions and capabilities between the different license options (Server, Online, etc.). The price could be very different, so will the functional options, too.

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it_user261768 - PeerSpot reviewer
Senior Manager - Analytics at a tech services company with 10,001+ employees

It is definitely worth it.

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it_user139296 - PeerSpot reviewer
Solution Architect at a tech services company with 1,001-5,000 employees

The per-user licensing model needs to be improved, based on the type of user. Currently, all users have to pay the same price, irrespective of user type.

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it_user136791 - PeerSpot reviewer
CRM Manager at a marketing services firm with 51-200 employees
Only license fee and electricity:) View full review »
VS
Lead Data Scientist at a financial services firm with 11-50 employees

It's an annual fee with everything included but it's quite expensive.

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it_user449397 - PeerSpot reviewer
Business Intelligence Specialist

It would be the best to request them to Tableau Software.

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it_user339261 - PeerSpot reviewer
IT Admin at a tech company with 501-1,000 employees

For a global organization, pricing is affordable.

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JF
Founder at a tech services company with self employed

The pricing is pretty good. Previously, we found the pricing to be higher than the competition, however, they've adjusted it recently and it's much more competitive. We now find it to be quite reasonable. 

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it_user349221 - PeerSpot reviewer
GSDC Consultant at a consultancy

License cost is average.

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it_user570318 - PeerSpot reviewer
‎R&D Manager at a tech services company with 501-1,000 employees

To consider that MS Power BI, which costs less, requires MS Office 365 subscription. Therefore, the investment in Tableau is less.

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it_user690216 - PeerSpot reviewer
BI & New Project Profesional at a insurance company with 10,001+ employees

It's transparent; no hidden costs.

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Buyer's Guide
Tableau
March 2024
Learn what your peers think about Tableau. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
767,995 professionals have used our research since 2012.