TradeEdge provides insights from distributors and retailers across the demand value chain to accelerate growth in emerging as well as developed markets. TradeEdge is a cloud based solution that enables brands gain maximum channel visibility, new distributors, improve retail execution and reach new markets faster.
Our strong capability in data management, harmonization, rapid distributor onboarding and exceptional support across the traditional and modern trade channels sets us apart from the competition.
TradeEdge also helps bridging the institutional voids in the emerging markets where brands have low penetration of organized retail. Nearly 90% of sales in the emerging markets is driven by complex distribution networks comprising thousands of distributors and millions of small retailers.
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