TradeEdge Promotion Effectiveness Overview
What is TradeEdge Promotion Effectiveness?
Promotion Effectiveness enables enterprises to measure and fully understand the effectiveness of trade promotions. It makes sense of complex and disparate point-of-sale data, to deliver a more accurate analysis across multiple metrics (spend ratio, volume uplift, amongst others). Built on a light weight architecture, it ensures computations and analysis can be run across large data sets.
The application adopts a three stage maturity model, starting with establishing how past promotions were run to leveraging AI modeling techniques to deliver predictive capabilities.
TradeEdge Promotion Effectiveness Video