This solution has offered us an ROI as we have combined it with the IBM Engineering Lifecycle Management tools. Although the price is high, it is a great quality product. 

The licensing model can be very simple, or quite complex, depending on how you want it to be and how you negotiate with IBM. I suggest to deeply evaluate your growth/scaling capacity, since this will dictate your choice of licensing model. If you know that your needs in terms of applications to automate is fairly stable and very predictable, then you might consider a simple approach of the server and agent licensing model. If you're in a rapidly evolving environment and it's hard to predict, but you know that it will grow rapidly, then you might consider a PVU licensing model based on the CPU capacity of the server, regardless on the number of agents deployed into your datacenter(s). And somewhere in between, the hybrid approach is the floating model that is a good fit for the shrink-and-expand type scenario (our choice).

It all depends on your requirements and the guesstimate of growth and potential shrink capacity.

Pricing is on the higher side. Individual licenses for each user is not an expected model for a tool like UrbanCode Release. It should have group licensing.

The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have. There is a separate charge if you want support from IBM, and the cost of support also varies depending on the number of agents.

Cost is based on the number of agents installed. This is normally one agent per target box/system.

It's available at a very reasonable price.

It is a bit costly but good ARA tools are not free, and this has competitive pricing.

For us, it was more about automating the complex application deployments which were manual for years. IBM products are expensive unless you can strike a deal. However, the tool did help us in automating the use cases and integrate with existing platforms via plugins.

Don't use the tool in combination with IBM as datacentre manager.

Considering COVID-19, the price is too high.