The only major con I can think of is that, because it's written in PHP, if you make a manual edit to one of the theme configuration files (which you probably will end up doing during customization), and have even one minor typo, it will pretty much break the whole site.So, my recommendation is to BACKUP YOUR FILES BEFORE YOU EDIT SOMETHING and make sure you have access, whether it be physical, FTP or cPanel, to your host server. View full review »

There are several areas for improvement: You can extend the core, you have to comply with GNU GPLv2 license, you can build your own front end theme, you can use a theme out thousands free and commercial themes, you can build any plugin to do your desired functionality, thousands of plugins available to supplement extra functionality, freelance developers are available easy with reasonable pricing to develop your desired functionality.

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Not really anything, but the plug-in interface into the system is not object-oriented. It's diffuse, and you feel like you're dropping bits into many places. They're called plug-ins, but you don't feel like you're plugging in your code, but just reaching in with a hundred tentacles. Lastly, the process doesn't feel encapsulated.

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Scalability for small websites on shared hosting.

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- The code behind a WP theme is not easy to modify in case you need additional features not provided by the theme. View full review »

Doesn't provide option to modify PHP and CSS files for free members.Not scalable for big and complex websites.No option to monetize the website (Affiliated links or Advertisements). View full review »