The breadth of features, compared to the simplicity of implementation and use. The product doesn’t try to do everything, for everybody – but it has a broad range of capability. As an implementer, the ease of installation, plus how quickly you can bring a customer up to speed is important.

It is a central source of up-to-date data and information. It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis.