Zapier Overview

Zapier is the #10 ranked solution in our list of top Cloud Data Integration tools. It is most often compared to Workato: Zapier vs Workato

What is Zapier?

Zapier is a tool for primarily non-technical users to connect together web apps.

An integration between two apps is called a Zap. A Zap is made up of a Trigger and one or more Actions or Searches.

Whenever the trigger happens in one app, Zapier will automatically perform the actions or searches in another app in order.

Zaps are very lightweight and easy to set up. Zaps do not import or export old data (they only operate on new items created after the Zap is enabled). Zaps are also not kept in sync ("two way syncing") after the Zap is triggered.

Zaps are deceivingly simple if you're used to dealing with complex and difficult integrations. Their simplicity is what enables anyone to create them.


Buyer's Guide

Download the Cloud Data Integration Buyer's Guide including reviews and more. Updated: July 2021

Zapier Customers

BuzzFeed, Groupon, Spotify, Columbia University, FOX

Zapier Video

Pricing Advice

What users are saying about Zapier pricing:
  • "It's very straightforward licensing. There's only one cost you have to pay, and if you want a relevant pricing plan, I think you have two or three different models or packages which include the number of notifications or Zaps, as they call it, that you can program."

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SR
Founder & CEO at a tech services company with 11-50 employees
Real User
Top 20
Streamlines our system-to-system task automation at the scale we need

What is our primary use case?

Zapier is more on the notification side. We're doing work for a last-mile logistics company which deals with vegetables, meaning that it's farm to table. They're trying to eliminate storage and they want to make it as fresh as possible to the table itself. They have their GPS-enabled vehicles, and sometimes trucks, picking it up. So they have to track them all. They have to track all vehicles, whether it's their own or third-party, all the way, for all exceptions, and then suitably handle it. They also have the delivery sites and there are a lot of exceptions that happen. They use another… more »

Pros and Cons

  • "We find it effortless to set up. We really don't have to do anything other than finding the application in the Zapier catalog. And as long as the application has been re-integrated into Zapier, they're able to then just provide the connection details and hook it up."
  • "System-to-system is fine, but when it comes to system-to-user, where Zapier is helping to communicate to a user, that's a one-way communication. If that user has to perform some action on that notification, the action isn't handled by Zapier. So there's no way to orchestrate that and it's very cumbersome."

What other advice do I have?

I definitely recommend Zapier if your use case is very similar to ours, meaning that it's a bit of task automation between system-to-system. It's a great product. And if you want to do any unidirectional communication to users, it's also a great product. But if you want to try and push a notification and then get something back from the user, then it's got shortfalls, and you will need to do something more than just use Zapier. I would rate Zapier an eight out of ten.
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Cloud Data Integration
Buyer's Guide
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