Zapier Reviews

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Real User
Head of Customer Relationship & Operations - Digital Division at a leisure / travel company with 10,001+ employees
May 16 2017

What is most valuable?

* The concept of creating business rules and workflows without the need to code * The great number of Zaps available * The ease of creating Zaps

How has it helped my organization?

Our business is an online travel agency. We have created some Zaps that automatically create Zendesk tickets when a booking is made. We also receive Pushover messages in our smartphones when a booking is made or when there are errors.

What needs improvement?

I would expect to see more Zapier-own-built apps that provide business rule capabilities. The current apps are basically acting as an interface. It would be interesting to be able to create business rules within the Zap, connecting to... more»
Real User
Quality Assurance Chapter Lead at a marketing services firm with 201-500 employees
Jun 14 2017

What is most valuable?

* Ability to easily connect almost any API to another API. We can get synergy that wasn't available before. * Ability to use logical functions and multi-step algorithms for these connections, thus we can avoid triggering certain processes or... more»

How has it helped my organization?

Improved communication and efficiency through interconnection of instant messaging, email, CRM, ERP and ticket management systems is the main output of using Zapier at Glispa. Glispa doubled its number of employees last year and this brought... more»

What needs improvement?

What I miss the most is the ability to share my Zaps with my teammates. If/Then/Else branching for multistep Zaps is the closest next thing. So far, you only have the filtering function "If criteria are met then continue, else stop the... more»
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Consultant
Project Consultant/Project Manager at a tech vendor with 10,001+ employees
May 17 2017

What is most valuable?

The most valuable feature is the webhook function that integrates to all the applications. Another valuable feature is the advanced integration to Infusionsoft.

How has it helped my organization?

It can do many things. But for this use case, we had summer school classes for sale. We needed to have student purchases and detailed information about their children pop up from our CRM database (Infusionsoft) to a Google Sheet document that... more»

What needs improvement?

I think it’s brilliant because the webhook feature allows you to basically send information from any application and connect to all the most common applications on the market. The possibilities are great and the limitations are very small.... more»
Real User
Co-Founder - CTO & Customer Success at a tech vendor with 11-50 employees
Oct 16 2017

What is most valuable?

The ability to connect web applications to trigger actions in another app after having enriched, formatted, delayed, grouped, and filtered is really valuable for many businesses. As a SaaS vendor, we need Zapier to create and manage easy... more»

How has it helped my organization?

I use it extensively for core-business usage. This includes: * - Tracking subscriptions lifecycle to trigger actions * - Managing payments * - Keeping track or sharing information * - Helping our customers go further, thanks to our own... more»

What needs improvement?

Being able to share Zaps and organize them with teammates would allow sharing and refining scenarios and even combining steps that require different people's credentials.
Real User
Director of Marketing Operations at a tech vendor with 201-500 employees
May 11 2017

What is most valuable?

Zapier's ability to connect disparate systems is incredibly valuable. It saves tons of development time as you're able to point and click instead of building a customized integration between your different solutions. The variety of Zaps is... more»

How has it helped my organization?

We use both Marketo and Eventbrite, but there's no direction integration between the two platforms. Even before Marketo became available on Zapier, we were able to use the WebHooks option to feed Eventbrite registrations into Marketo at... more»

What needs improvement?

Continuing to build out the library of Zaps would be great, as well as exploring how to improve upon the limitations of the APIs they're tapping into. Also, while it's very difficult to turn API connections into a simple process, continuing... more»
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What is Zapier?

Zapier is a tool for primarily non-technical users to connect together web apps.

An integration between two apps is called a Zap. A Zap is made up of a Trigger and one or more Actions or Searches.

Whenever the trigger happens in one app, Zapier will automatically perform the actions or searches in another app in order.

Zaps are very lightweight and easy to set up. Zaps do not import or export old data (they only operate on new items created after the Zap is enabled). Zaps are also not kept in sync ("two way syncing") after the Zap is triggered.

Zaps are deceivingly simple if you're used to dealing with complex and difficult integrations. Their simplicity is what enables anyone to create them.


Zapier customers

BuzzFeed, Groupon, Spotify, Columbia University, FOX

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