Zapier Room for Improvement

Yago Casasnovas
Head of Customer Relationship & Operations - Digital Division at a leisure / travel company with 10,001+ employees
I would expect to see more Zapier-own-built apps that provide business rule capabilities. The current apps are basically acting as an interface. It would be interesting to be able to create business rules within the Zap, connecting to databases and such. For more detail: Zapier has a set of self-developed apps- webhooks by Zapier, Formatter by Zapier, Code by Zapier, etc. I would be interesting for me to at least to have more apps of Zapier that enable me to create more complex logic flows. For example, let’s say I want to create a Zap where I can input some data and based on some logic and some static values, there is an output to that data. An example of this application would be a simplified fraud prevention tool for ecommerce where there is an input of several parameters from the customer and the output is the result of the fraud scoring from 0 to 100. There would be several steps where, based on the input parameters and several key,value dictionaries, in every step a partial score would be added so that finally there would be a final score in the output. For example, one dictionary would be country/score so that the partial score of the credit card country or the IP country would be added to the total score. Another example would be to have a Zap to manage A/B testing. There would be again an input with the navigation parameters, and an output to send the customer to the A or B funnel. The decision would be made based on the parameters and/or adding an random factor so it would be possible to send for example 70% of the customers to A and 30% to B. So, to achieve these two examples, I would expect to have: - Input/output interfaces: there is already a Zap called webhooks that would do the job. - Static values: there is a zap called storage but it would be great to have a zap that can connect to remote databases. - Decision steps. I miss a zap to configure complex decision flows. Maybe it could be a Zap of Zaps. - Maths. For the example of the random factor and any other math function it would be nice to have a zap that can apply math functions to the input values. To be fair, there is a zap to do all this, “code by zapier” that gives a lot of flexibility as you can code freely whatever you need. But as I pointed out, the great of Zapier is precisely the fact that you don’t need to code to build workflows. So, if I use Zapier and I end up having to code, it loses its sense in my opinion. View full review »
Alexander Novikov
Quality Assurance Chapter Lead at a marketing services firm with 201-500 employees
What I miss the most is the ability to share my Zaps with my teammates. If/Then/Else branching for multistep Zaps is the closest next thing. So far, you only have the filtering function "If criteria are met then continue, else stop the workflow", but I do want to define what should be done if criteria are not met. Also I want to know a little bit more about my Zaps. Now I can see the history of the executed Zaps and see its status (If it is on or off). But I would like to know when it was last updated, if it has any tags (such as "beta" or "do not touch") and also get a quick summary re its performance for the last 7d (number of times it was executed, how many times it was successful). View full review »
Abraham Kashiwagi
Project Consultant/Project Manager at a tech vendor with 10,001+ employees
I think it’s brilliant because the webhook feature allows you to basically send information from any application and connect to all the most common applications on the market. The possibilities are great and the limitations are very small. The only frustrating thing was the support. Most applications have a chat or call center function for support. Zapier did not have this function, which meant you had to send a case and wait up to 2-3, or sometimes even 4 or more days, for a reply. View full review »
Christophe Gagin
Co-Founder - CTO & Customer Success at a tech vendor with 11-50 employees
Being able to share Zaps and organize them with teammates would allow sharing and refining scenarios and even combining steps that require different people's credentials. View full review »
Matt Stone
Director of Marketing Operations at a tech vendor with 201-500 employees
Continuing to build out the library of Zaps would be great, as well as exploring how to improve upon the limitations of the APIs they're tapping into. Also, while it's very difficult to turn API connections into a simple process, continuing to improve the Zap builder flow can only help make it less intimidating. View full review »
The error reporting UI and organizing Zaps could be improved. We had a problem where multiple users were firing similar zaps on the same data set. Debugging this issue was really difficult using the task history view. Luckily the zap customer support was able to confirm there were other users zaps running. This would have been good to see by our main developers. It appears that zap has introduced zapier for teams recently which would possibly resolve this issue. The organisation of zaps was also resolved as we learnt to use the folders feature and added a naming convention to the zaps to keep them in order to match our business work flows. View full review »
Lieven Oosterlinck
Technical Marketing Manager at a tech vendor with 51-200 employees
In the past years, I've seen Zapier improve a lot in the user interface and in the amount of possible integrations. I would like to have more integration with lesser known, local tools. Zapier serves all widely used global apps, but not all well-known local applications. View full review »
Rowena Bolo
Digital Marketer at a tech services company with 1-10 employees
Some integration isn't available. I think the expansive list of software that they support just reflects Zapier’s commitment to doing great work. Zapier has also been very proactive and they really listen to what their users want. View full review »
Sr Customer Solutions Expert at a tech vendor with 201-500 employees
Right now, Zaps only run once. Also, you cannot do automations in bulk. View full review »
Joseph Chen
Chief Data Officer at a tech vendor with 51-200 employees
I would love to see the availability of logic into Zaps; not just a simple "if-then" but closer to the Excel-type logic. View full review »
Brian Mc Dowell
Partnerships and Tech Marketing Manager at a tech services company with 11-50 employees
Some colleagues don’t find the chat/email channels that intuitive. I would really like a Slack integration for this. I would also like to know: * Comparative visibility of other times * Retrospective reports on best time vs. worst time * Percentage of max reach CS achieved for us on messaging on the requeue. In this way, the algorithm can be ‘proven and trusted’ more. View full review »
Jeroen Van Kesteren
Your Online Marketing Manager at a tech services company with 11-50 employees
Some apps are not available yet. For instance, a connection with Joomla! would be great. In general, all the most-used apps are available, but I bumped into Joomla! with a client. We would like to import new subscribers on the Joomla! website automatically into MailChimp. I requested this connection. View full review »
Ranjit Venugopal
Digital Marketing Specialist at a tech services company with 11-50 employees
* The Google Analytics integrations (especially the Facebook Lead Forms to Google Analytics) * HubSpot, that leads to Android phone integration View full review »
Denis Meyer
Senior Project Manager
I think the history of "zaps" could be improved. Zapier is not practical to produce indicators. View full review »
Ben Lovell
Cofounder & COO at a marketing services firm with 11-50 employees
Zapier could improve on some Google Sheets features. For example, having the Zaps not break down when one row has been moved, but the header has stayed the same. View full review »
Senior System Executive at a tech services company with 201-500 employees
In our case, very limited actions and limited objects are supported. For example, there is no delete action. I have used my custom zap to integrate Salesforce and JIRA. Whenever new case created in Salesforce, new JIRA ticket is created(I have my own JIRA instance). JIRA ticket has description, status etc... fields which we are populating from Salesforce Case record. What if description/status of the Case is changed in Salesforce. The changes are not reflected in JIRA ticket as Zapier supports only create action trigger. Same for delete. It does not delete JIRA ticket whenever Case is deleted in Salesforce. I think this can be done by using external Ids. View full review »
Nathan Goodman
Salesforce Administrator / Salesforce Business Analyst at a tech vendor
* 2-way synchronization: The zaps work one-way, but sometimes two-way is needed. * Startup sync: Zaps only work on records created from the day you put the zap in action. View full review »
Nathan Sterner
Growth & Marketing Manager at a transportation company with 11-50 employees
There are no areas for improvement that I can think of. View full review »
Alex Shively
Salesforce and Database Coordinator at a real estate/law firm with 11-50 employees
Sometimes, it is hard to work with leads and some custom objects through Zapier. View full review »
Brennan Valenzuela
Social Media Program & Live Chat Program Manager at a tech services company with 201-500 employees
The visual display of connections, say, in a process map; not really high priority, more of a nice to have. View full review »
Energy Consultant / Content Marketing Specialist at a recruiting/HR firm with 11-50 employees
I had to disconnect it, because it was not working right. Our CRM system is not well-known, so I think that was part of the problem. Customer service could be better. When I asked questions about how to connect it again, I was told it could not be done. I know that is not correct, because Zapier does have connections with our email system. View full review »

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