Marketing Intelligence Questions
Sep 12 2021
I work as the Customer Insights Manager at a Retailer company with 1000+ employees.
I'm just starting to implement a Customer 360 view but I have customer data spread across multiple data platforms.
What elements should I include and which I shouldn't? Please advise.
I'm trying to keep it as simple as possible without having to go back later and re-invent or add.(less)