Zoho Analytics Overview

Zoho Analytics is the #4 ranked solution in our list of top Embedded BI Tools. It is most often compared to Microsoft BI: Zoho Analytics vs Microsoft BI

What is Zoho Analytics?

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho Analytics is also known as Zoho Reports.

Buyer's Guide

Download the Reporting Tools Buyer's Guide including reviews and more. Updated: May 2021

Zoho Analytics Customers

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Zoho Analytics Video

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Business Development Director at Skore
Makes it easier and quicker for us to create insightful visualisations

What is our primary use case?

We use Zoho Reports for process, organisational analysis, and improvement. This means bringing in different data related to an organisational process and structure, including roles, responsibilities, systems, data, etc. We use the visualisations to identify trends and outliers in the data which helps us to find improvement opportunities.

Pros and Cons

  • "The integration interface is very easy to use and allows you to directly connect to a variety of APIs."
  • "It would be great to have more user input fields which can be used on dashboards."

What other advice do I have?

Setting it up is pretty easy.
IT Manager at a tech services company with 51-200 employees
Generates graphs on the web but it should have more options for graphics.

What is most valuable?

The fact that it generates graphs on the web is a valuable feature.

How has it helped my organization?

We created quality indices that were presented in a TV production.

What needs improvement?

It should have more options for graphics, if it stayed with the quality of graphs of excel, would be great.

For how long have I used the solution?

I have been using Zoho Reports for 6 months.

What was my experience with deployment of the solution?


What do I think about the stability of the solution?


What do I think about the scalability of the solution?


How are customer service and technical support?

Customer Service: Good. Technical Support: Good.

Which solution did I use previously and why did I switch?

We previously used…
Find out what your peers are saying about Zoho, Microsoft, Google and others in Reporting Tools. Updated: May 2021.
502,104 professionals have used our research since 2012.
Reservations Control Analyst at a hospitality company with 501-1,000 employees
Zoho Reports let us collect important information without traveling or sending big e-mails.​

Valuable Features:

Dashboards and pivot tables.

Improvements to My Organization:

We are a hotel chain. There are seven hotels all over the country and Zoho Reports let us collect important information without traveling or sending big e-mails.

Room for Improvement:

Delete and copy cells. I would let the users delete and copy as many cells as they want. It is absolutely uncomfortable for me to do it one by one.

Use of Solution:

Five months.

Initial Setup:

It was not complex, I think the videos help a lot.
VP, Marketing & Business with 1,001-5,000 employees
I chose Zoho Reports because of the interface, the features it offered and for handling huge volumes of data.
Before Zoho Reports, we were using a combination of a proprietary system and Microsoft Access for all our reporting needs. The system started showing strains, as the data kept on growing closer to 100 million rows. Also, using this system meant the Business Analytics department needed lots of development hours to generate the reports each month. Making these reports reach the intended users in a user-friendly fashion was a big challenge too, as there was no easy way to share the reports, other than generating user-specific reports and emailing them as attachments. We used our proprietary systems as well as Microsoft Access, for our reporting needs. Our proprietary systems are very complex and require development hours for reporting. Our intention is to get more data to our users in a…
Director with 51-200 employees
Business Intelligence Reporting - for all of us

What other advice do I have?

Zoho offer trials of all their products. I recommend using the trial and exploring the product fully.
Business Analyst at a retailer with 51-200 employees
​The ability to produce pivot tables and the integrated SQL functions have been of great value.

What other advice do I have?

When considering Zoho Reports, make sure to consider the whole Zoho family of products. Zoho has been introducing new products, and has a large variety of different business applications (CRM, accounting, mail). Many of these can link directly to Zoho Reports and create some great reports to help your business to prosper.
Web Marketing with 51-200 employees
Zoho Reports allows us to spend more time analyzing data and less time manipulating it.

What other advice do I have?

We have not tried it with our own data pools but it works well when combined with data from Zoho's other products.
MSc student at a university with 51-200 employees
The ability to create summary views with multiple filters that could be manipulated was very helpful.

What other advice do I have?

I imagine that someone who is much more data-literate than myself would find this product limiting. However for someone with little data experience this was a convenient solution with many user- friendly features and options for sharing data among team members and making data accessible and communicable.